Since I last shared photos of the Dow POWERHOUSE Solar Shingle, this line of business has picked up. In October 2011, the Solar Shingle launched in Colorado, and Dow expanded the launch to Texas and California in April 2012. As part of the launch, this commercial — lazy roof — aired recently to show these markets how Dow is helping to reinvent the roof so that it not only provides shelter but power, too.
Yesterday, Dow Chemical Company (NYSE: DOW) unveiled its new line of DOW POWERHOUSE Solar Shingle. The Solar Shingle was designed to be integrated into rooftops with standard asphalt shingle materials. Dow expects the shingle systems to be available in limited quantities by mid-2010 and more widely available in 2011. And although the company says the system will provide a low-cost solar option for homeowners, we have not received any specific pricing details at this time (see below).