Philips recently announced its next-generation A-19 bulb with a new design that contrasts sharply with the old yellow EnduraLED or the fluorescent L-Prize bulb.  The 60-watt replacement has a white appearance and uses 11 watts while putting out 830 lumens.  It will be available in both Soft White or Daylight color temperatures when released.

The bulb, which was designed to exceed Energy Star specifications, is being released in select New York locations of Home Depot this month.  It will also be available at with a roll-out expected in the beginning of 2013.

Philips continues to aggressively innovate in the LED lighting space.  Most recently, in October 2012, the company released hue, which is a smart, web-enabled LED lighting system that can be purchased for under $200.

[+] More about the new Philips A-19 LED light bulb.