In an economic climate that has companies hunkering down rather than innovating, sustainability leader Kliptech has spent considerable effort making their EcoTop recycled-paper countertops even more environmentally-friendly and affordable. This extremely durable surface material already received plenty of LEED points for its high recycled content — and at $35sq/ft, EcoTop was a pretty good deal.
So why mess with a good thing?
When youâ€™re an innovator like Joel Klippert, messing with good things is just what you do.Â Case in point: Paperstone, EcoTopâ€™s main competitor in the recycled-paper composite market, was actually Klippertâ€™s first invention!Â He took his own concept to a whole new level with the creation of EcoTop, which quickly gained a strong fan base for its durability, good looks and sustainability.
Even still, Klippert and his team had a vision for EcoTop that would ramp up its eco cred even further while simultaneously bringing down the price. The solution was deceptively simple: make the slabs thinner.
Explains Roman Scott, Environmental Director and Sales Manager for Kliptech, â€œBy transitioning to a 1/2â€ product from the standard 3/4â€, weâ€™ve further minimized EcoTopâ€™s environmental footprint by using less raw materials. And, with all the economic failures around the world, we wanted to offer a product that would continue to lower the price point of sustainability.â€
The slimmed-down EcoTop underwent many months of testing to ensure the same level of strength and resilience in the new thickness. Â You can build up the edge to appear more substantial but I’m partial to the “skinny” Â look that’s so popular in Europe right now.Â Either way, you can’t beat the new price, which comes in under $30sq/ft. Â Mission accomplished, Kliptech!