So the big day is September 8, 2008 — the day Mr. Thomas Friedman’s next book goes on sale. It’s called Hot, Flat, and Crowded: Why We Need a Green Revolution–And How It Can Renew America. I have a feeling it’s going to be good, too, but I can’t pinpoint why. Maybe it’s because Friedman does a lot of research and assesses that research with a fresh perspective. Maybe it’s because he says new stuff — he’s not necessarily regurgitating what we hear everyday. Maybe it’s because he takes a strong position. Whatever it is, I have a stack of great books that I’ve been trying to get through, but this one will likely make it to the nightstand.
Says Friedman: "We need 100,000 people in 100,000 garages trying 100,000 things — in the hope that five of them break through."
I haven’t read the book, so I can’t say much, but here’s an introduction taken from Friedman’s website:
Thomas L. Friedman’s no. 1 bestseller The World Is Flat has helped millions of readers to see globalization in a new way. Now Friedman brings a fresh outlook to the crises of destabilizing climate change and rising competition for energy—both of which could poison our world if we do not act quickly and collectively. His argument speaks to all of us who are concerned about the state of America in the global future.
Friedman proposes that an ambitious national strategy—which he calls "Geo-Greenism"—is not only what we need to save the planet from overheating; it is what we need to make America healthier, richer, more innovative, more productive, and more secure.
As in The World Is Flat, he explains a new era—the Energy-Climate era—through an illuminating account of recent events. He shows how 9/11, Hurricane Katrina, and the flattening of the world by the Internet (which brought 3 billion new consumers onto the world stage) have combined to bring climate and energy issues to Main Street. But they have not gone very far down Main Street; the much-touted "green revolution" has hardly begun. With all that in mind, Friedman sets out the clean-technology breakthroughs we, and the world, will need; he shows that the ET (Energy Technology) revolution will be both transformative and disruptive; and he explains why America must lead this revolution—with the first Green President and a Green New Deal, spurred by the Greenest Generation.
Hot, Flat, and Crowded is classic Thomas L. Friedman—fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today.
See also Wired.