REITs Going Greener, Consumers Priced Out of Green Products, Greener Hotels, and Eco-friendly Home Costing (WIR)
Real estate industry quietly embracing green development, with 41% of U.S. REITs actively pursuing energy efficiency and green building upgrades. Business leaders aver that even though companies are greening products of all kinds, buyers are unwilling to pay a green premium (ed. note = consumers probably think the premium is unjustifiably exorbitant, […]