I hope so. When I wrote about Green Sandwich Technologies, true south orientation, and Greenbridge Developments, I was talking about Bill McDonough. I’ve also mentioned his Cradle to Cradle notion, which is about much more than sustainability, it’s about "waste = food" and what happens to stuff when no one wants to use it anymore (C2C Book). His ideas are transforming the way companies do business and make money. And that’s why he’s a big deal. He’s the "Eco-tect," or the Ecological Architect, but he’s also more than that: he’s innovating architecture, design, and business all at the same time. This is the story that Steven Spielberg wants to make a movie about, and I think it will be extremely compelling.
Right now, McDonough’s company is working with Google on its campus. He’s also helping to design six cities and one village in China with stringent standards of sustainability. If you’ve ever been to China, you know how big these cities can get, so we’re talking about sustainability and innovation on a gigantic scale. The American public could benefit from McDonough’s reservoir of knowledge and experience, so I’m hoping that Spielberg continues with his first impulse and follows through with the film. Via Business 2.0.