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Coca-Cola Flaunting the Business Case for Green Renovations

Drink Me! It looks like we can add Coca-Cola (NYSE: KO) to the list of companies that are trying to reduce the impact of business operations.  Today, the company announced a collaboration with Georgia Tech Enterprise Innovation Institute to realize reductions in water and energy consumption at Coca-Cola’s 2M square-foot world headquarters in Atlanta, Georgia.  Under the collaboration, Coca-Cola will spend $3 million on energy-efficient lighting and air conditioning equipment, rainwater harvesting techniques, and advanced irrigation control systems.  What’s the result? 

  • Savings of +$1 million in annual operating costs
  • Elimination of 10,000 metric carbon dioxide emissions each year (equal to removing 2,000 cars from the road)
  • 23% reduction in energy consumption
  • 15% reduction in water consumption

Back-of-the-envelope style, that’s a three year payback.  Coca-Cola realizes it can’t be frivolous with water, especially considering the fact that H20 is the main ingredient in the company’s beverages.  Cola-Cola Energy and Climate Protection Manager Bryan Jacob talked about the green retrofits saying, "Since climate change will have a profound impact on freshwater resources, we are making water conservation – in our plants around the world and at our headquarters – a priority. The irrigation improvement projects at our Atlanta Office Complex will reduce the water used for landscaping by an estimated 75 percent.

I think Coca-Cola should be recognized for these efforts.  This is another example of the business case for green buildings.  Coca-Cola is going to save money on this deal.  It’s the smart, business-savvy thing to do.  Now, our next step is to figure out how to reduce the worldwide consumption of caffeine.  :)  Via Coca-Cola + Atlanta Business Chronicle

Green Building Gets Easy, Green Hotels, Construction Materials, Wind Capacity Growing, + Low Impact is Popular (WIR)

Week in Review
  1. Green Housing Gains Ground: Green Home Building Doesn’t Have to be Complicated, Experts Say; Simple Steps Can Make Houses More Environmentally Friendly
  2. U.S. Wind Energy Grew 20 % in 2006; Now Enough to Generate Power for 3M Average U.S. Homes
  3. Green Is the New Black: Becoming a Popular Approach to Lessen Environmental Impact
  4. Independent Hotels and Major Chains Are Building Green Properties and Renovating Existing Properties Green
  5. Construction Suppliers Go Green: New Products Promise to Cut Pollution, Costs

Free iTunes Download: Sundance Channel Green TV Show; Better Hurry!

Sundance Channel Big Ideas

Quick post here, but I want to let you iTunes users know that there’s a free download of the new Sundance Channel TV show called "big ideas for a small planet."  No direct links because you need to have iTunes downloaded to get it, but it’s on the front page right now.  The season premiere is called "Fuel," and I just finished watching it.  Download it, come back, and leave a comment on what you thought.

Has Anyone Seen "The Green House" Exhibit at D.C.'s National Building Museum?

Click to Purchase The Green House When I was in Washington, D.C., a couple weekends back, in addition to participating in GWU’s real estate competition and visiting AWEA, I took a tour of the National Building Museum’s exhibit called "The Green House: New Directions in Sustainable Architecture and Design."  If you’ve been there, by all means, leave a comment as to what you thought.  I thought it was a great exhibit.  I wanted to take pictures to show everyone, but no cameras were allowed inside.  Regardless, pictures wouldn’t do it justice, because the entire exhibit showcases some incredible green concepts and materials. 

Included in the tour is a real-life The Glidehouse, which is a prefab by Michelle Kaufmann.  It’s very cool.  Very modern.  The tour also has a Heliodon, or a sun machine, which allows you to see how the sun hits a home (see solar orientation).  The exhibit also explains the 5 Principles of Sustainable Homes:

  1. Optimizing Use of Sun
  2. Improving Indoor Air Quality
  3. Using the Land Responsibly
  4. Creating High-Performance and Moisture-Resistant Homes
  5. Wisely Using the Earth’s Natural Resources

Towards the end, there’s a green materials section that lets you see and feel different green floorings, ceilings, countertops, and paints.  I heard people looking at it saying stuff like, "Wow, that’s nice…," or "That doesn’t look green at all…"  It’s true.  The environmental movement of yesterday has an entirely new face for the future.  It looks good and comes at a competitive price.  If you can’t go to D.C. or you want some more information, you can buy the exhibit book here or at your local bookstore.  The Green House Exhibit will be on display until June 24, 2007.   

McStain To Build Largest Solar Homes Development in Colorado

Mcstain

Late last week, McStain Neighborhoods announced intentions to build the largest solar neighborhood in Colorado.  The neighborhood development, known as Bradburn Village, will have 42 solar-electric homes available for sale in early Spring 2007.  From what I understand, McStain builds their homes to Energy Star certification, so going with the solar option is a nice added feature.  With prices starting in the upper 400s, these two-story homes will range in size from roughly 2,446 to 2,842 sq.  Bradburn Village is located off 120th Avenue, between Federal and Sheridan boulevards.

McStain isn’t like your average builder or developer, either.  For instance, here’s their mission:  "To create homes and neighborhoods that stand the test of time, that grow in beauty and value, that help maintain the environment and lifestyle that make Colorado so special."  They test and certify 100% of their homes, and I just get the feeling that a McStain home will be a damn good home. 

Extra Links
+McStain Building Solar Neighborhood [Denver Business Journal]
+McStain Company Website

$80k to The Nature Conservancy, Light Bulb Exchange Program, + Supreme Court Goes Green (WIR)

Week in Review
  1. Duke Energy Donates $80,000 to The Nature Conservancy for Shareholders Choosing Paperless Delivery of Annual Report
  2. S. California "Green Schools" Light Bulb Exchange Program Enables Students to Reduce their Families’ Home Energy Bills
  3. The U.S. Supreme Court Ruled 5-4 that the EPA violated the Clean Air Act by Declining to Regulate New-Vehicle Emissions Standards to Control the Pollutants that Contribute to Global Warming. 


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