Articles With "Weblogs" Tag

Jetson Green 2007: Flaunt the Business Case for Green Real Estate

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When I say "green real estate," I’m referring to all aspects of the real estate business.  That includes the following jobs:  developer, owner, third-party manager, agent, broker, investor, architect, contractor, sub-contractor, etc.  There is a business case for the greening of real estate, but here are some preliminary considerations. 

First, "green building" is not only about energy and water efficiency.  It must be remembered that "green building" includes the concepts of indoor air quality and environmental impact.  These three concepts can overlap, but they are distinct.  Each concept can bring profitability in different ways.  Lloyd Alter blogged about this concept (specifically on "ethical design") today on TreeHugger. 

Second, "greenwashing" is a pejorative term for companies that are trying to realize value from sustainability when their products, processes, or services do not deserve the green emphasis.  It’s free loading.  It’s disingenuous.  It’s deceptive.  And it’s counter-productive.  To make matters worse, public opinion will draw the line between greenwashing and green marketing, so companies must tread water honestly. 

It’s my personal goal for 2007 to flaunt the business case for sustainable real estate.  Here are a couple good examples from 2006. 

  • Ex 1: Adobe created value by greening their existing building. 
  • Ex 2: Ecobroker provides a way for agents to differentiate themselves in a competitive market. 
  • Ex 3: New Resource Bank is a case study in efficient market positioning as a niche bank. 

The opportunities exist for companies that want to make a difference and still remain committed to profitability; Jetson Green will remain committed to exposing and documenting those cases. 

Green Cartoon: Hiroshi Takatsuki + Blog Updates

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I hope you’re enjoying the holidays, this is another cartoon from High Moon. I’m not in contact with the internet, so I will be back posting next week when I get to a connection.

Merry Christmas + Happy Holidays

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Official Jetson Green Prodigious Commenter Contest

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I like people that leave comments.  Comment-ary adds color + perspective that I may not have otherwise considered.  The blogger over at geekwhat did a post about the Top 5 Reasons Why Blog Readers Don’t Leave Comments, and I’m convinced there’s some substance to what he’s saying.  I also saw the Eco-Entrepreneur (his blog is down right now) give away his 700th post to whoever commented for the number that he guessed.  He guessed third, so the third commenter won.  So in the spirit of giving and encouraging eco-edification via comments, I’m inaugurating the Official Jetson Green Prodigious Commenter Award.  I will give away $25 to the 500th comment on Jetson Green.  Not necessarily on this post, but when we get to that point, you’ll know…

Logistics:
First, we’re already partly there, so who knows when #500 will come?  Second, I will provide payment to a paypal address or via mailed money order.  I’m no stiff, don’t worry.  Third, comments do not include spam or hate.  These comments will be deleted and not figured into the mix.  Fourth, when you comment, your email is registered, so I will contact you via email.  Fifth, if I could muster up sponsors, I’d give that stuff away too…Maybe for round #2. 

Update: 4/2 – only at 177 comments. 

Kicking Out the Shouts: 10,000 Visits – Arigatou Gozaimasu

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Hey everyone, I justed wanted to kick out some shouts…over the weekend, the ole’ blog passed the 10,000 visits mark (page views was a long time ago).  Since embarking on this crazy, edifying, never-ending social experiment, my perspective has changed and I’ve been influenced by the sustainable movement in a big way.  I thank you for that.  This is the 120th post, so I guess that means my posts average about 85 visitors??  Well, back in the early days, I think I’d get about 5-10 visitors, and now that’s a lot different.  I know there are tons of blogs out there that get 10,000 or 100,000 or 1,000,000 visits per day, but I’m mighty proud of where Jetson Green is. 

So, I’m kicking out shouts to some of you blogs that keep traffic coming back.  Like I always say, keep commenting and sending emails.  I really enjoy interacting with you readers, whether you’re spearheading a major PR company for green businesses or looking to build a green home in South Carolina, that’s great with me. 

I look forward to the next 10,000 or 100,000 or 1,000,000 visits, and hope you stay along for the ride.  As Mike always says, "Keep it Contagious." 

San Francisco Mayor Newsom + LetsGreenThisCity Dot Com

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If you’ve watched the videos on my right sidebar, then you’ve heard San Francisco Mayor Newsom talk.  He’s a big time supporter of going green and doing it for all sorts of reasons:  it’s good business, good living, good for the city.  Right now, according to SustainLane, San Francisco is the #2 greenest city in the United States.  Well, SF is putting on a major campaign to be the greenest city in the United States and there’s a new green website to support the cause.  www.letsgreenthiscity.com.  Simultaneous to the roll-out of the website, letsgreenthiscity placed a total of nine couches throughout the city in various places (City Hall, Alamo Square, Ferry Building, Justin Herman Plaza, in the Castro, etc.).  People, including Mayor Newsom, were provided the opportunity to get their picture taken on the couch, have it printed with soy-based ink, and frame it in recycled cardboard.  The entire deal is being sponsored by Pacific Gas + Electric Company (PG+E) and ReadyMade Magazine.  Oh yeah, and guess what, yours truly is a content partner for the website (unfortunately, my content says it’s posted by "anonymous").  Exciting times! 

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