Starting in December 2007, Hotel Terra is going to add itself to an exclusive list of green hotels operating in the United States. The Terra Resort Group (TRG) is developing this hotel for the market niche that desires luxury + sustainability. The Jackson Hole offering, which is going to be LEED certified, will be the first of 12-15 eco-boutique resort hotels that TRG plans to build by 2015. Hotel Terra is going to have every luxury one would need in a resort stay: spa + fitness center, ‘Terra Living Room’, rooftop hot tub, two restaurants, and a snowboard/ski rental shop. Also, guest rooms will have a Bose speaker setup, flat screens, and free wireless.
As far as the LEED features are concerned, Hotel Terra is going to be decked out pretty good: 100% recycled "Eco Shake" roof shingles; low-VOC carpets, sealants, paints, adhesives, etc.; personalized, energy-efficient heating and cooling zones; radiant heating on the bottom level to minimize direct heat loss and energy use; air quality and moisture filtering technology; Energy Star windows with low-E coating; water saving features such as dual-flush toilets, low-flow water fixtures, waterless urinals, and native landscaping; rainwater capture and runoff mitigation technology; chemical free cleaning and laundry products used in the hotel operations; hotel design to maximize internal exposure to natural lighting; 80% recycled content steel in the building structure; 50% construction waste reused or recycled; wind power used for 35% of electricity purchased by Hotel; and heavy reliance on renewable or recycled building materials such as bamboo, crushed glass, and seatbelts.
I’ve blogged about two other green hotel matters, Starwood’s 1 Hotel and Gaia Napa Valley Hotel. I have a feeling that Hotel Terra is going to have a leg up, assuming the absence of another market shock-type event like 9/11, on the other groups that are thinking about leveraging a serious green hotel brand. I’m also thinking I may have to take a quick jaunt up to Jackson Hole next December, since I’m going to be in SLC starting in May. Nice.