These days, we're seeing all sorts of companies take a leadership position with regard to sustainability. One of the ways they're distinguishing themselves is in obtained LEED or some other green building certification for corporate facilities and real estate. Wrigley, for instance, just received LEED Gold certification for their Global Innovation Center (GIC) in Chicago, Illinois. The building opened in May 2005 and is used to create consumer-driven products, packaging, and processes. GIC features some of the following green elements and strategies:
We’re always happy to receive green books in the mail, but what surprised us the most about The Gort Cloud was the fact that we’re in it. Jetson Green is, apparently, a “trendspotter” in The Gort Cloud. And after looking at it more closely, I’m guessing several of our readers and their companies have been named in it, too. What is it? The Gort Cloud is “the invisible force powering today’s most visible green brands” where “millions of people [connect] to green information through a vast, interconnected community.”
Google Trends has been on the radar of software techies, research junkies, Google aficionados, and the otherwise internet-obsessed since the summer of 2006. It’s a tool for tracking the search popularity of high traffic terms. For anyone wanting to keep their finger on the pulse of green building, this is a quick, although certainly not definitive source of information on where the curious live, who still needs to be clued in, when the tipping point occurred for various green ideas and products, and what – in general – is the direction of interest in green building.