Articles With "Green Business" Tag

Five Suggestions for Businesses Confronted with Green Fatigue and Green Noise

You may have noticed an article by Alex Williams in the NY Times yesterday entitled "The Era of Green Noise."  The article hits on some trends we're seeing, especially in the green lifestyle area, with people worn out by the green barrage of choices and information.  Green advertising and/or pitches might get a roll of the eyes, or worse, some backlash.  People may just repel and fight against the message.  So businesses are starting to get concerned about the proper way to move forward given this "green fatigue" from the "green noise."

I've been thinking about this and have a few suggestions for businesses that want to keep a quality connection to their customers. 

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Alberici Converts Old Plant into Modern Green HQ

[2:16]  As a global construction-services company in St. Louis, Missouri, Alberici sought to lead the transformation of the design and construction industry by renovating a 485-foot-long manufacturing plant into its new Class-A corporate headquarters.  The desire to convey resource efficiency, integrated design, and corporate responsibility prompted Alberici to achieve substantial resource and cost savings by combining various strategies, including:

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[Video] Drivers of Green Building in Today's Market

Make sure to check out this short little interview with Kavita Gupta, Director of Business Development for Perkins + Will, an architectural firm with a solid reputation for designing cutting edge green projects. Ms. Gupta talks about some of the drivers of green buildings, many of which are listed below. Green buildings:

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Deconstruction Grows in Popularity, Spawns New Businesses

In her Teardown Diary, Wall Street Journal columnist Nancy Keates forgoes the common practice of demolition and instead opts for "unbuilding."  Usually referred to as deconstruction, unbuilding is when you disassemble an old structure piece by piece and salvage the usable parts.  Ms. Keates found that the deconstruction of her home will cost about $4,000 more than straight demolition, but costs can vary project to project.

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Nau Examines the Pros and Cons of LEED

Nau

Nau is a budding clothing products company that is committed to sustainability and social awareness in various facets of its business.  They build very cool stores (pictured above) and build them green.  I noticed their website has some info on LEED certification, and just had to use their conversation as a partial vehicle to continue to discuss the green building certification system.  Here’s what they said: 

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Green MBS and REITs, Solar's 90% Potential, Walmart on Sustainability, + Emissions Reductions [WIR]

Week in Review

*WIR = Week in Review; a Saturday showcase of excellent links.

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