We’re always happy to receive green books in the mail, but what surprised us the most about The Gort Cloud was the fact that we’re in it. Jetson Green is, apparently, a “trendspotter” in The Gort Cloud. And after looking at it more closely, I’m guessing several of our readers and their companies have been named in it, too. What is it? The Gort Cloud is “the invisible force powering today’s most visible green brands” where “millions of people [connect] to green information through a vast, interconnected community.”
Google Trends has been on the radar of software techies, research junkies, Google aficionados, and the otherwise internet-obsessed since the summer of 2006. It’s a tool for tracking the search popularity of high traffic terms. For anyone wanting to keep their finger on the pulse of green building, this is a quick, although certainly not definitive source of information on where the curious live, who still needs to be clued in, when the tipping point occurred for various green ideas and products, and what – in general – is the direction of interest in green building.
This is Hangar 25, a LEED Platinum certified airport hangar located at the Bob Hope Airport in Burbank, California. It’s the world’s first aviation hangar to achieve such a high level of certification from the USGBC. The 60,000 square foot structure was built by Shangri-La Construction without a significant cost increase over building a non-green airport hangar — a fact that furthers the financial case for green building development. Check out this green list of accomplishments:
Mounting on the green building success of their previous stores, including the green Boulder REI we wrote about previously, REI today opens the doors to its second generation of green prototype store in Round Rock, Texas. The Texas store is projected to consume 48% less energy than a typical store and generate a portion of its power from a solar panel installation, building integrated photovoltaics, and a solar hot water system. After that, Round Rock will rely on Solatubes to displace a portion of articifial lighting and the purchase of green power generated from biomass digesters.
I always find these lists interesting, but here’s the idea: "There are game-changers and then there are world-changers. From Internet giants working to make renewable energy cheaper than coal, to a sea captain monitoring the ocean’s plastic waste, to the growth of intentional communities (they’re not just for hippies anymore)—welcome to Plenty’s second annual list honoring (in no particular order) 20 dynamic individuals and 20 pioneering companies that are bettering the planet, plus 10 innovative ideas that will revolutionize how we live."
– the Second Annual Plenty 20