Articles With "Green Business" Tag

Entrepreneurial New Resource Bank + Green Lending Residential Solar Systems

New_resource_b Sustainable business entrepreneurship requires sophisticated financiers, so I wanted to let the Jetson Green readers know about an innovative, newly-founded banking institution called "New Resource Bank."  They are "financing sustainable resources in [their] community."  The bank was started by a group of entrepreneurs with expertise in the banking industry, and their start-up story is revealing:  240 founding shareholders subscribed to $24.75 M of the bank’s stock offering, and the community backed it as well bringing the initial subscription amount to $35 M–that’s a 60% over-subscription.  This made it one of the largest initial capitalizations for a start-up bank in Northern California.  Talk about suppressed demand for sustainably-minded banking institutions and investments!

They are all about green.  The bricks + mortar bank was certified LEED-CI Gold.  Plus, they announced an alliance with SunPower Corp. (company that manufactures high-efficiency solar cells and panels) to provide one-step financing of residential solar energy installations.  Under the program, customers work out a home-equity type loan that allows monthly payments on the solar installation while they save money on their electricity bills.  Factoring in governmental incentives, and if there are local incentives, you could end up with a mad case of energy and financial independence.  Typical financing is for 25 years on a system ranging from $20,000-40,000 (before federal, state, + local incentives).  If you’re a Californian, after the Governator’s program kicks in, there should be no reason not to go solar.  Tip via GreenBiz.

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Sustainable Building Precursor: Opportunities + Widgets

Breathing_earth
Every now and then I get a question on green building, or I’ll ask someone a question on green building, and almost every time, the reaction I receive is bitter beer face.  What’s the problem?  It’s like by saying the word "green building," I’m a hippie, a crazed environmentalist, or worse: "a tree-hugger."  I don’t know about hippie, but words like "environmentalist," "tree-hugger," and "sustainability," are losing that subtle, pejorative connotation in a quick way.  In fact, the real smart cities (i.e., San Francisco, Austin, Portland, Honolulu, and San Diego) are often the greenest.  Catch my drift?  Green = Smart; Green = Opportunity.  Intelligent people are rethinking antiquated notions about the environment and are moving in a green direction. 

That said, I want to clarify and delineate the two main categories of green building that you might be interested in:  (1)  Building and (2) Maintenance.  Lets explore the myriad of sustainable opportunities to be found in each category. 

  • Building – this includes new construction, renovation, and rehabilitation.  Opportunities to save money + energy, pollute less, create less waste, and discover new uses for old materials abound.  There are hundreds of entrepreneurial opportunities along the building spectrum from design to build, from deconstruction to renovation.  We’re talking xeriscaping, getting solar panels, incorporating passive solar design, insulating correctly, using the right windows, and finding the right mixture of water, electricity, and gas-guzzling appliances. 
  • Maintenance – this includes everything related to using and abusing a structure on a going forward basis.  You will find money + energy saving opportunities in energy efficient appliances, light bulb choices, decorative decisions, and lifestyle choices.  Here, we’re talking about choosing the right TV, light bulbs, lamps, blinds + shades, decorative paints, and furniture.  We’re also talking about cutting out waste in your lifestyle, like running the water while you brush your teeth for 8 minutes every day. 

Think big, think innovative, and think independent.  Going green requires taking proactive choices about how you interact with the world we live in.  I like to think of all these green opportunities as web widgets that you can pull out of the sky and place them in your home.  I’ll take the Energy Star appliance widget, the plug-in hybrid vehicle widget, the CFL light bulb widget, the zero-VOC paint widget, the dual-flush toilet widget, etc.!  For motivation

Skyscraper Sunday: Hunt Consolidated Office Tower Going LEED Green?

Rendering_1 About one year ago yesterday, Hunt Consolidated Inc. broke ground on a new office tower, which borders on Akard Street and Woodall Rogers Freeway.  You’ve probably seen it, it has massive cement beams curving on its northerly face.  The building is being developed by Woodbine Development Corporation, which is partially owned somehow in the Hunt Consolidated Empire.  I heard from a friend (hearsay, I know) that Chairman Ray Hunt, or some other c-level executive, was asked at a luncheon whether the building was going to be green and he equivocated saying something like, "Well, we’re not going to build green just to build green, but we’ll do it if there are tangible economic reasons to do it."

Rendering2_1 I did some research and it looks like Hunt Consolidated Office Tower is registered with the USGBC as LEED-CI v2.0, otherwise know as the green ratings standard for commercial interiors.  If my understanding is correct, that building is to be 100% owner-occupied, so Hunt is going green inside?  Not sure.  Here’s what I know.  It will be a $120 million, 400,000 square foot, 15 story building.  Gensler, which is #2 in the US for having the largest number of LEED Accredited Professionals, will be doing the interiors.  So they have the know-how to go green on the inside.  The entire structure was designed by Dallas-based Beck Group and the general contractor is Austin Commercial.  Looks like it may be going green, but if the decision is still in the air, here’s my two cents:  what’s more economic incentive to build green than a $6.3 million tax abatement over 10 years?  That abatement should cover the 1% premium (if that) required to go green.   

Green Office: The Sustainable Liege Desk

Chestnut_desk In the last "Green Office" segment here on Jetson Green, I talked about the merits of investing in a Think chair from Steelcase for your office.  Need a desk?  Some of you may shut down purely at the price tag ($2,200), but there’s a price premium for style + sustainability.  You can find the Liege Desk, designed by Jeffrey Bernett + Nicholas Dodziuk, exclusively at Design Within Reach.  The desk uses sustainable chestnut or oak veneers and the stainless steel is finish-free.  The wood varnish is non-toxic and low in volatile organic compounds.  Measuring H 30" x W 60" x D 30", the Liege Desk accommodates storage that can be placed on the right or left, depending on your orientation.  It’s a pretty good looking desk solution and would definitely go well with the Think chair.  Via Collin Dunn at Treehugger

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Lifetime Cost Case Analysis: Energy-Efficient, LED-based Commercial Signage

Lightmark_led_1 If you haven’t noticed, commercial enterprises use lots of neon in their signage.  I drove around the neighborhood and found a few gas stations and a Sonic Drive-in with neons wrapped around the structure.  You can tell because the neon lighting breaks at the nodes.  Well, LEDs, while still a nascent lighting technology, have the potential to become the future signage lighting behemoth, if building owners can catch on to their benefits.  To get to that point, however, the stars will need to align so that the key decision maker does a costing analysis incorporating the operational benefits, in addition to the sticker price (initial costs). 

LED Technology Benefits:
LEDs have energy savings of up to 80% over neon lighting.  In addition to the energy savings, LEDs differ in size and electronic control.  Point blank, with LEDs, there’s reduced maintenance, reduced energy consumption, better light quality output, safer + lower voltage requirements, and low temperature performance.  They last longer, too.  There’s no gap in the illumination like there is with the neon.  And with a technology like LightMark, the units are variable so you use just the right amount for the project. 

Lightmark_mcdonalds Lightscript_tsutayabig Arco_lightmark

Costing + Payback:
LEDs pay for themselves in about 2-3 years.  When a decision maker is comparing neons (or some other light source) and LEDs, it’s important to make sure that the comparison is apples-to-apples.  Use a "lifetime cost of ownership" analysis:  (1) initial purchase price + (2) initial installation costs + (3) lifetime energy usage + (4) lifetime maintenance charges.  I’d suggest two more external considerations, which aren’t factored into the lifetime cost of ownership.  First, consider the extent of liability (i.e., if neons tend to flame up at gas stations more than LEDs, there’s a tangible savings benefit [note - this may or may not be true]).  Second, consider the tax implications (i.e., state, local, or federal government offers tax credits/deductions for LED use, etc.). 

A few companies that have been incorporating this new technology include Arco, A&W, BP, McDonald’s, KalTire (Canada), Tsutaya (Japan), and Petro-Canada.  What it takes, however, is a paradigm shift from initial cost, or sticker price, to lifetime cost, and if owners aren’t making the change, the contractor should speak up and create value for the customer. 

Extra Links:
BP Case Study [TIR Systems]
LightMark + LightScript 
Energy-Efficient, LED-Based Signage [Grant Harlow - Buildings.com]

Starwood Capital Group Announces New Green Hotel: 1 Hotel + Residences

Starwood_capital_group Early last spring, I was looking into the faces of 45 bored students, giving my 4 minute business plan pitch for a trendy, green hotel concept geared specifically for young professionals ages 20-40.  I had it all laid out:  kiosk integration for mundane tasks, high customer service, green shuttle service, LEED certified hotel construction interior and exterior, teamwork style cleaning, paperless everything, free internet, slightly smaller rooms with mega-style, modern art + photographs, etc.  People were like, "I don’t know if that will work."  "What’s wrong with the Hilton or La Quinta."  Well, it looks like my instincts were right:  Starwood Capital Group announced plans to launch a new brand, "1" Hotel and Residences, as a luxury, eco-friendly global hotel brand.  The first hotels will be in Seattle (late 2008), Mammoth Lakes, Scottsdale, and Fort Lauderdale (in order of opening).   

Let’s face it, the entire industry will head this direction because hotels are levered to the cost of energy in two ways:  (1)  people travel less as transportation energy costs rise and (2) hotel’s profit margin is squeezed by the energy costs of running a building.  Up until now, most hotels haven’t really attacked this problem by looking at the entirety of the situation:  by building green hotel buildings!  So trend-setting hoteliers like Starwood are going to make money because they are operationally smart.  I’m excited about this green development.  After the initial locations, "1" will expand to New York, Los Angeles, + Washington D.C., soon thereafter.

Sustainability:
The hotels will be LEED certified in and out.  Natural Resources Defense Council (NRDC) will act as environmental advisor for the brand.  Each "1" location will donate 1% of its revenues to local environmental organizations.  The first four hotels, and most of the hotels, will be new construction, but Paris will be a renovation.  "1" emphasizes air and light, offering a fresh, invigorating, and alternative way to travel.  Inundated with the "richness, beauty and variety of colors, textures and materials," guests and residents (sounds like a multi-use platform) may not realize the myriad of ways that their building is stepping lightly on the earth.

Good Links:
++Starwood Plans Green Hotels [South Florida Business Journal]
++Starwood + Sternlicht Unveil Groundbreaking ’1′ Hotel Concept [Press Release]
++Starwood Capital Group [Official Website]

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