Articles With "Green Business" Tag

The Jetson Green Sustainability Bookstore

Sustainability Bookstore

If you know me, you know I like to read.  You name it, I read it.  Books.  Magazines.  Newspapers.  Online.  Actually, I have a theory on book reading, which goes like this:  if you don’t pay reasonable market value for it, you won’t be motivated to read it.  It’s like a gym membership.  With this in mind, I’ve put together an online shop of sustainable books, The Jetson Green Sustainability Bookstore, in case anyone is searching for good material on environmentalism.  There’s a lot out there.  Let me know if I left something out that you think merits inclusion.  Here are the categories:

++ Magazines + Prefab/Small + Architecture/Design ++
++ Non-fiction/Business + Green Lifestyle ++

This isn’t a money maker for JG, I’ve never made more than $10 /quarter from Amazon…this is more intended to be a resource library for those of us at all levels in the journey towards living and working in a greener way.  Again, let me know if I left a good book out.  Also, I’ve gotten into Eco-Libris thanks to Victoria-E.  Eco-Libris plants a tree for every book that you purchase an offset for.  I’m not going to get into the offset controversy, but suffice it to say, I like the idea and will do it from now on.

New Disruptors Video: The (LEED) Gold Making Greenbridge Developments

Business 2.0 & Greenbridge Developments

Previously, I wrote about Greenbridge Developments, which is a mixed-use development in North Carolina expected to receive LEED Gold certification.  This development is an incredible example of the business case for green building.  They haven’t even broken ground on the development yet, but it’s 2/3 sold out.  Here’s the math.  There are about 99 units planned at an average price of $650,000 each (not averaging in revenues from the retail space).  Wait, is that right?  66 units x $650,000 = $42.9 million?  Wow.  I’d like to see the estimated cost of construction because these numbers are incredible (again, without even factoring in retail revenues). 

Business 2.0 and Erick Schonfeld have produced a video on Greenbridge Developments talking about low-carbon building materials, solar power, C2C, etc.  The video is part of the New Disruptors video series available on iTunes.  You can also view this episode online here

Good Links:
++Greenbridge Developments Official Website
++Eco-condos of the Future (Greenbridge) [The Next Net]

The Business of Modern Prefab, a Rocio Romero Perspective

LVL Home

Rocio Romero is a 35-year-old designer, manufacturer, and entrepreneur.  She’s well known for her minimalist, modern LV Home.  Do you know the history behind Rocio Romero?  Christy Marshall authored an excellent article on her and her growing business in modern prefab.  Romero is a graduate of University of California-Berkeley and Southern California Institute of Architecture (aka SCI-Arc).  One of her first designs was a summer house for her parents in Laguna Verde outside of Santiago, Chile.  That home was modified slightly and has become the LV Home that we see popping up all over the country.  As for pricing, here’s what you can expect:

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Smart Growth, Valuable Green Ideas, Energy Efficiency Investments + Affordable Green Developments (WIR)

Week in Review
  1. Boston suburbs urged to adhere to smart growth principles or face the loss of open space and dwindling water resources. 
  2. There’s money to be made in green ideas; the business landscaped has changed from risk management to chasing revenue growth opportunities. 
  3. Businesses are investing in energy efficient measures for the main purpose of decreasing rising energy costs. 
  4. Enterprise Green Communities continues support for green buildings by handing out four grants of $70,000 to Los Angeles-based affordable housing developers. 

REITs Going Greener, Consumers Priced Out of Green Products, Greener Hotels, and Eco-friendly Home Costing (WIR)

Week in Review
  1. Real estate industry quietly embracing green development, with 41% of U.S. REITs actively pursuing energy efficiency and green building upgrades. 
  2. Business leaders aver that even though companies are greening products of all kinds, buyers are unwilling to pay a green premium (ed. note = consumers probably think the premium is unjustifiably exorbitant, even with the green components). 
  3. Enjoy your green stay: hotels are rolling out all sorts of green programs, in part because customers demand them, and in part because they save money. 
  4. The eco-friendly house (and renovation) has gone mainstream, but is it really worth the cost? 

Ramifications: GE Real Estate Moving to New, Potentially LEED-CI Headquarters

GE Real Estate

You may not think this news is all that sexy, but it’s a pretty big deal.  GE Real Estate is an enormous source of capital funding for commercial properties.  To get an idea of what we’re talking about, here are the figures:  their portfolio is weighted heavier in equity investments at 54% with the other 46% in debt investments; the average investment size is roughly $6.5 million; in 2006, GE RE closed $29 billion in real estate transactions; GE RE has $59 billion in total assets.  Long story short, GE Real Estate is a star player in the real estate lending game, and since they invest more on the equity side (and equity investments are smaller than debt investments), they work with tons of customers.

So starting June 25, 2007, GE Real Estate will operate from its new headquarters in Norwalk, Connecticut, at 901 Main Avenue.  901 Main Avenue is a class A+ property and it’s not inherently green.  BUT, GE RE has registered with the USGBC to go green on the 3rd, 4th, and 5th floors under the LEED-CI (Commercial Interiors) certification system.  LEED Registration is not a guarantee of anything, the project still must be certified upon completion. 

Here’s my take: 
When GE RE is done greening the interiors, people are going to start talking about it.  Employees will like the green building.  The financial benefits of the green building will stand out.  And all those people working inside will start to ask developers why they aren’t pursuing LEED certification, if they aren’t going green.  Now capital is abundant, so this talk will be nothing more than a mere ‘suggestion,’ but eventually, developers will listen and there will be a trickle down.  I’m calling it right now.  GE RE is going to ‘sneeze’ green on their customers and we’re going to see a major ‘tipping point’ in the real estate development industry.  Anyone agree?

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