- Rooftop vegetation and gardens are catching on–though there are still many questions about how and when to apply the technique.
- Cleantech venture capital investments are small but growing.
- Monster Homes: Enough is Enough – some places will make you pay for that big thing.
- Developer sells its LEED certified project and it was "certainly a stellar return."
If you know me, you know I like to read. You name it, I read it. Books. Magazines. Newspapers. Online. Actually, I have a theory on book reading, which goes like this: if you don’t pay reasonable market value for it, you won’t be motivated to read it. It’s like a gym membership. With this in mind, I’ve put together an online shop of sustainable books, The Jetson Green Sustainability Bookstore, in case anyone is searching for good material on environmentalism. There’s a lot out there. Let me know if I left something out that you think merits inclusion. Here are the categories:
++ Non-fiction/Business + Green Lifestyle ++
This isn’t a money maker for JG, I’ve never made more than $10 /quarter from Amazon…this is more intended to be a resource library for those of us at all levels in the journey towards living and working in a greener way. Again, let me know if I left a good book out. Also, I’ve gotten into Eco-Libris thanks to Victoria-E. Eco-Libris plants a tree for every book that you purchase an offset for. I’m not going to get into the offset controversy, but suffice it to say, I like the idea and will do it from now on.
Previously, I wrote about Greenbridge Developments, which is a mixed-use development in North Carolina expected to receive LEED Gold certification. This development is an incredible example of the business case for green building. They haven’t even broken ground on the development yet, but it’s 2/3 sold out. Here’s the math. There are about 99 units planned at an average price of $650,000 each (not averaging in revenues from the retail space). Wait, is that right? 66 units x $650,000 = $42.9 million? Wow. I’d like to see the estimated cost of construction because these numbers are incredible (again, without even factoring in retail revenues).
Business 2.0 and Erick Schonfeld have produced a video on Greenbridge Developments talking about low-carbon building materials, solar power, C2C, etc. The video is part of the New Disruptors video series available on iTunes. You can also view this episode online here.
Rocio Romero is a 35-year-old designer, manufacturer, and entrepreneur. She’s well known for her minimalist, modern LV Home. Do you know the history behind Rocio Romero? Christy Marshall authored an excellent article on her and her growing business in modern prefab. Romero is a graduate of University of California-Berkeley and Southern California Institute of Architecture (aka SCI-Arc). One of her first designs was a summer house for her parents in Laguna Verde outside of Santiago, Chile. That home was modified slightly and has become the LV Home that we see popping up all over the country. As for pricing, here’s what you can expect:
Smart Growth, Valuable Green Ideas, Energy Efficiency Investments + Affordable Green Developments (WIR)
- Boston suburbs urged to adhere to smart growth principles or face the loss of open space and dwindling water resources.
- There’s money to be made in green ideas; the business landscaped has changed from risk management to chasing revenue growth opportunities.
- Businesses are investing in energy efficient measures for the main purpose of decreasing rising energy costs.
- Enterprise Green Communities continues support for green buildings by handing out four grants of $70,000 to Los Angeles-based affordable housing developers.
REITs Going Greener, Consumers Priced Out of Green Products, Greener Hotels, and Eco-friendly Home Costing (WIR)
- Real estate industry quietly embracing green development, with 41% of U.S. REITs actively pursuing energy efficiency and green building upgrades.
- Business leaders aver that even though companies are greening products of all kinds, buyers are unwilling to pay a green premium (ed. note = consumers probably think the premium is unjustifiably exorbitant, even with the green components).
- Enjoy your green stay: hotels are rolling out all sorts of green programs, in part because customers demand them, and in part because they save money.
- The eco-friendly house (and renovation) has gone mainstream, but is it really worth the cost?