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LEED-Life + Green Building Information from David Gottfried

David_gottfried_1 The USGBC is a concensus-based organization that works to transform the way buildings and communities are designed, built, and operated.  It’s behind the LEED (Leadership in Energy and Environmental Design) system, which is a national benchmark for energy-efficient, green buildings.  It’s important to be congnizant of the fact that LEED buildings can come in different shades of green, but even the lowest level, or "Certified" buildings, are environmental leaders.  David Gottfried is the founder of the USGBC and the World Green Building Council.  His career began as a successful real estate developer in Washington D.C., and he had a green epiphany while working on the Environmental Defense Fund’s Washington office.  His transformation from the developer to the green developer is the primary story of his memoir "Greed to Green."  I read an article about Gottfried and thought I would share some of his notable quotes.

  1. Green Yourself First – "the key to the green-building movement is not LEED or technology; it’s people.  If we’re going to green this world we have to green ourselves, and we can’t lose sight of that."
  2. Watch Al Gore’s Movie – "wake up to the fact that climate change is real and the biggest challenge facing humanity in the short term."
  3. Green Buildings Are A Solution – "buildings consume 70% of the electricity in the US.  That’s an environmental argument, but from a financial basis green buildings make more money, save expenses and have a higher value." 
  4. Get Smart About Your Buildings – "your assets will be devalued if they’re energy hogs, water inefficient, or toxic inside." 
  5. Green Buildings Are Green Opportunities – "this is about economics.  The fastest-growing sector of the building industry, which is a $3 trillion industry globally, is green building." 

The article also mentioned Gottfried’s personal green standard, which he developed called the "Life Balance Sheet" or "Leed-life."  It’s a 100-point system with Certified at 60, Silver at 70, Gold at 80, and Platinum at 90+.  In the beginning, he only scored a 53, but now he fluctuates between 70 and 84, depending on a variety of factors.  I couldn’t find the standard online, so I think it is in his book (if only Amazon had a copy!).  Good luck, I hope we can all live Platinum LEED-life lives!

Extra Links:
Igniting the Spark by Christina Koch [PDF - Eco-structure]

Top Sustainable Cities: Portland + San Francisco, the Eco-Innovators

Top_50_overall There are cities and leaders in the US that are taking bold steps to change public perception of green principles, and I wanted to share their words and vision with you.  I’ve included a new section on my right sidebar for some informative, watershed videos.  I use the word watershed because future generations will respect these leaders for their foresight, they will be heros.  Are you one of these leaders?  If you’re a CEO, can you count yourself among the lonely ranks of eco-warriors like Ray Anderson, Jeff Immelt, and Lee Scott?  If you’re a mayor, can you count yourself among the growing ranks of eco-leaders like Gavin Newsom, Tom Potter, Mufi Hannemann, Greg Nickels, and Will Wynn?  If you’re not a mayor or CEO, are you an eco-leader in the world that you live in? 

There’s a video on the right with Tom Friedman speaking.  You’ll know him from the bestselling book, The World is Flat.  He makes some critical points, but one of the most important points is that the chase for sustainability will create money-making, business opportunities for innovation in the 21st century:  opportunities that the US is currently abdicating to China.  Do we want to shift our middle east energy dependence by becoming dependent on China for renewable energy technologies?

So SustainLane released its yearly Top 50 US Cities, which is a report card on urban sustainability.  I was surprised to find Dallas at #24; one thing that holds us back is our addiction to cars–I don’t see how that will change without 10-30 years of persistent city planning + changing, considering how the city is currently laid out.  That’s okay, however, the rankings are there to get us to study other cities and make positive changes.  You can read about each city at SustainLane.  I encourage you to watch the video on #1 Portland (urban transportation and LEED building superstar) and #2 San Francisco (recycling superstar). 

Skyscraper Sunday: LEED-Certified Maple Leaf Square in Toronto

Maple_leaf_rendering Maple Leaf Sports & Entertainment Limited (privately-held corporation with ownership of Toronto Maple Leafs, Toronto Raptors, Toronto Marlies Hockey Club, Air Canada Centre, and Leafs TV + Raptors NBA TV) is behind an innovative, forward-looking project development called Maple Leaf Square.  Being inspired by the mixed-use projects developing around sports franchise centers such as Dallas and Miami, the Maple Leaf Sports & Entertainment Corporation will be unique in one significant aspect:  it’s green, LEED-certified, that is.  The project, designed by KPMB and Page + Steele, contains two aspiring towers (54 + 50 floors) built on top of a seven story podium, all including the following:  900 residential condominiums, boutique hotel with about 170 rooms, 6,000 square foot daycare, over 200,000 square feet of office space , indoor/outdoor swimming pools, fitness facilities, and high-technology restaurants, sports bars, and retail stores.  It’s the quintessential multi-use development of the future, blending sports, entertainment, living, vacationing, night life, and work. 

Green Features:
In addition to being one of the most technologically advanced building structures in the world, the project contains some important green features (note, technology also can make a building green):  green roof, energy-efficient appliances in every suite, Enwave (low cost, energy efficient supplier of heating, cooling, and domestic hot water supply), individual storage/bicycle lockers, and close proximity to Toronto’s PATH system.  Technologically, the building will use RFID door locks and Intelligent Building Technology (visit the website for a demonstration).

The project has been welcomed with open arms by the public; reports vary, but the Residences of Maple Leaf Square are reportedly 95% sold already.  Talk about unmet demand for a modern, green structure!  Available residences range in size from 400 – 2,100 square feet and price from $200,000 – $1,400,000.  North Tower opens in October 2009 and South Tower in March 2010.  Found by EarthChangeII.

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Bill McDonough's Mixed-Use, LEED Greenbridge Developments

Greenbridge

You’ve heard of William "Bill" McDonough: "Hero for the Planet."  He’s co-author of the wildly popular Cradle to Cradle book and co-founder of the product and process design firm MBDC, which is behind the Cradle to Cradle Certification (C2C) process.  Most recently, the November 2006 issue of Business 2.0 included an article about his sustainable building projects around the world.  McDonough is an architect and the designer of the incredible Greenbridge Developments in Chapel Hill, North Carolina.  Developers expect to break ground on the project in June 2006 and it will be complete two years later (Spring 2009).  Greenbridge will be the first mixed-use project in North Carolina to achieve LEED certification. 

There will be about 100 residential units in two buildings (7 + 10 stories each), 25,000 square feet of retail space, and 15,000 square feet of office space.  The units include studio – three bedroom offerings ranging from 600 – 2,400 square feet.  As for pricing, we’re talking about $225,000 – 1.2 M.  This development promises to keep in line with sustainable principles boasting amenities such as green roofing and courtyard gardens, solar panels, an urban-style market selling local + organic foods, and a wellness center offering holistic medicine, acupuncture, and massage therapies.  Greenbridge is already 40% sold and is accepting reservations. 

What’s important, however, is that this development is another example of where real estate development for the future should be heading.  Cities are full of buildings that need to be renovated and retrofitted to be more efficient, use less energy, and waste less resources.  These new LEED developments will lead the way in showing other developers that green building has substantial economic + societal benefits.  See also The Daily Tar Heel.

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Entrepreneurial New Resource Bank + Green Lending Residential Solar Systems

New_resource_b Sustainable business entrepreneurship requires sophisticated financiers, so I wanted to let the Jetson Green readers know about an innovative, newly-founded banking institution called "New Resource Bank."  They are "financing sustainable resources in [their] community."  The bank was started by a group of entrepreneurs with expertise in the banking industry, and their start-up story is revealing:  240 founding shareholders subscribed to $24.75 M of the bank’s stock offering, and the community backed it as well bringing the initial subscription amount to $35 M–that’s a 60% over-subscription.  This made it one of the largest initial capitalizations for a start-up bank in Northern California.  Talk about suppressed demand for sustainably-minded banking institutions and investments!

They are all about green.  The bricks + mortar bank was certified LEED-CI Gold.  Plus, they announced an alliance with SunPower Corp. (company that manufactures high-efficiency solar cells and panels) to provide one-step financing of residential solar energy installations.  Under the program, customers work out a home-equity type loan that allows monthly payments on the solar installation while they save money on their electricity bills.  Factoring in governmental incentives, and if there are local incentives, you could end up with a mad case of energy and financial independence.  Typical financing is for 25 years on a system ranging from $20,000-40,000 (before federal, state, + local incentives).  If you’re a Californian, after the Governator’s program kicks in, there should be no reason not to go solar.  Tip via GreenBiz.

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Cincinnati City Council Passes Ordinance Granting Tax Benefits to Green Builders

Cincy_skyline On September 20, 2006, Cincinnati City Council took a bold step to pass an ordinance, at the motion of council members Laketa Cole and Chris Bortz, that provides tax and $ incentives to residential and commercial developers that build or rehab structures to LEED standards (Certified, Silver, Gold, or Platinum).  Even more notable was the simultaneous creation of a Community Development Block Grant, which aims to provide financing to residential (low or qualified mixed-income) structures built to LEED standards by paying the difference between the cost of the LEED building versus the cost of the building if it were built to standard codes. 

Carew_tower City Council is thinking also about establishing a "green permitting" process, which would allow green developers to bypass the bureaucratic bottlenecks and move to the front of the line for development approvals.  This is great news.  Developers are always looking for a way to get their projects approved, so green permitting will force them to rethink their options.

The LEED-H standard, which is the USGBC‘s standard for residential green homes, is relatively new, when compared to the LEED standards for commercial building.  LEED buildings will start to gain in popularity and provide tangible benefits to the city because green buildings use less water, less energy, and pollute less.  And from what I understand, there are tons of cities out there (other than Cincinnati) that have water shortages, energy shortages, and dirty skies–why not empower your citizens and businesses to solve resource problems by building green?  It’s one of the smartest things you can do as a politician, regardless of your partisan affiliation. 

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