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Adobe's San Jose Building Goes LEED-EB Platinum Green

Adobe_headquarters_leedeb As a person smitten with the entrepreneurial bug, I always love to read Business 2.0 magazine when it comes in the mail.  And it’s not that the magazine has ideas for me to start businesses, but it makes me think differently about trends and the future …it makes me come up with new business ideas.  Business 2.0’s September Magazine contains an article about Adobe’s retrofitted USGBC-certified, LEED Platinum building.    

This article is awesome because Jeff Nachtigal, the author, actually quantifies each retrofit and illustrates that going green makes economic sense. Some of my counterparts in the blogosphere are adamant that going green is about doing the right thing for our planet, and I respect that, but as a businessman and entrepreneur, going green must make economic sense. Generically speaking, public companies have a fiduciary duty to the shareholder to create value, so there should be some financial incentive to adopt green concepts into buildings. Now there is. 

Here are some of the eco-friendly renovations and the break even calculations:       

(1)  Waterless Urinals with Nontoxic chemicals:
Cost:                        $35,374
Annual Savings:        $14,896
Breakeven:               2.4 years

(2)  Automatic Faucets:
Cost:                        $110,000
Annual Savings:        $  24,000
Breakeven:                4.6 years

(3) Compact Fluorescent Lights:
Cost:                        $ 11,000
Annual Savings:        $105,000
Breakeven:                .11 years

(4) Automated Irrigation System:
Cost:                         $ 3,610
Annual Savings:         $10,000
Breakeven:                .36 years

(5) Timed Outages of Garage Exhaust Fans & Outdoor Lighting Systems:
Cost:                        $    150
Annual Savings:        $68,000
Breakeven:               .002 years (immediately!!)

These are hard, quantifiable savings. The payback on investments like these is relatively soon, the most attenuated being close to five years out. That's not a bad payback period at all! So these are rational, smart, responsible decisions, and other companies should take notice that Adobe has raised the bar for building operating efficiencies. It's time to hop on the train.

What’s more amazing is that Adobe has been able to foster the right business climate that allows employees to notice waste and make the right changes on a going forward basis. That’s where the real benefits will be realized…and further, employees buy into the benefits and go home making similar changes to their homes. Then they will tell their friends how they saved on their monthly utility bills because of some pragmatic, and economic, changes. Great article Business 2.0!

Good Links:
++Adobe's Announcement to Work with USGBC to Go LEED
++Press Release of Adobe's Receival of Platinum Certification
++Adobe's Environmental Committment
++GreenBiz Artice with CEO Comments

Pearl River Tower, Guangzhou, China

Pearl River Tower This is the architectural rendering of a building designed by Skidmore, Owings & Merrill; it is planned to be 71 stories, 2.2 million square feet, and have a "net" zero-energy footprint. The building is designed to use wind turbines, radiant slabs, microturbines, geothermal heat sinks, ventilated facades, waterless urinals, integrated photovoltaics, condensate recovery, and daylight responsive controls. I first noticed mention of this incredible project in an article of Architectural Record Magazine.

According to Roger Frechette, director of MEP Sustainable Engineering at SOM, Chicago, the building’s facade was designed "to accelerate the wind as it moved through the opening in the building." Power potential is the cube of wind velocity, and SOM initially estimated that the design would increase wind velocity to 1.5 times ambient wind speeds. Actually, models tested wind speeds of up to 2.5 times ambient wind speeds in some cases. In translation: the building design could generate power 15 times greater than a "freestanding" turbine.

According to a PR Newswire article, groundbreaking is set for July 2006 (which I’m not sure if this happened or not) and occupancy in fall 2009. In addition to the wind energy concept, the building will be designed with avant-garde solar technology to capture solar rays for conversion into energy.

So what are the benefits of a modern, sustainable commercial office building? First, the building looks amazing! Second, it can be an experiment and model for future buildings. Third, buildings that are built to be sustainable, or energy independent, are better. They are not dependent on the grid. They aren’t levered to the cost of grid energy (such as the price of coal, nuclear energy, or even other alternative sources provided into the grid). They leave a lighter footprint on the earth and its atmosphere–zero energy buildings are the epitome of natural resource frugality. Fourth, it can be healthier to live in. Fifth, it will create attention and draw tenants for publicity and other reasons. Sixth, the operating costs of this type of building are optimized and likely to be minimal when compared to non-sustainable buildings. Etc. Etc.

This building is a step in the right direction for commercial building design. I hope more and more buidings of this caliber can be transplanted all over the United States. Through sustainable design, countries can place themselves in a position to be less reliant on natural resource providing countries. As we’ve seen with the oil situation, that can be a big-time jam. Sustainable building–commercial and residential–is the road we should be taking.

Extra Links:
+World Architecture News

+Business Week/Architectural Record

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