This is a quality video by Wall Street Journal’s Dana Mattioli featuring Andrew Shapiro, founder and CEO of GreenOrder. GreenOrder is a sustainable marketing and strategy firm that’s been called the "Green McKinsey" on occasion. Shapiro takes Mattioli through 7 World Trade Center, explaining the building’s several green aspects, including the rainwater reclamation system, floor-to-ceiling windows, design for natural lighting, and white roof. You’ll notice also the layout of employees, which is a little more collaborative and fluid. Experts laud these open layouts as a way to do more with less space, and thereby, save materials. I’m still unsure as to whether tighter quarters can be more effective, especially with the extra noise and commotion — I definitely think it depends on the job type. It probably reduces internet usage, though.
It’s nice to hear about companies that stretch just to get the LEED Platinum certification, especially when it’s easier to go ‘certified’ and brandish that certification like it’s a shiny, new, plug-in hybrid. Half-Moon Outfitters received the Platinum certification in the middle of the summer for their 9,600 sf distribution center in North Charleston, South Carolina. They went for Platinum under the LEED-NC 2.2 system, and more importantly, they didn’t skimp in the energy and atmosphere category, opting instead to rack up ten points. The distribution center was formerly an old Piggly Wiggly store, but it’s been through what could be the greenest renovation in the country. It’s now a super green, corporate office and distribution center.
Here’s what they did: First, they installed two 1550 gallon storage tanks, which combined with the water efficient fixtures and native landscaping, helped them use about 78% less domestic potable water than a conventional building. Second, they added insulation throughout the building and installed both a 4,900-watt photovoltaic system and 19 SEER efficient Lennox heat pump system. Third, they switched to energy-efficient fluorescent lamps and found ways to benefit from the building’s east-west orientation (passive and active solar strategies). Nice work!
I love these chips. Oregon-based Kettle Foods just received the LEED Gold certification for their new 73,000 sf chip facility in Beloit, Wisconsin. As you would expect with a LEED certified building, it has a lot of green aspects, including energy-efficient equipment, water filtration and conservation equipment, and low-VOC, healthy materials. They also installed 18 wind turbines on the roof, which, according to a press release, will generate enough electricity to produce 56,000 bags of chips every year.
NewPage Corporation is a leading producer of coated papers, and you probably have some of their products in your mailbox or magazine rack. Recently, NewPage moved into brand new corporate headquarters, a building that’s actually the first in Ohio to achieve Green Globes verification. Company leaders received a plaque with the a three Green Globes rating, in recognition of the building’s minimization of harmful air emissions, its use of energy and water conservation strategies, the integration of recycled materials, and its project management practices.
Why Verify with Green Globes?
I really like Haworth. In short, Haworth is a leader in office furniture and architectural interiors. They do everything with a commitment to appealing aesthetics, thoughtful ergonomics, and sustainability. I came in contact with some Haworth employees when I was finishing my JD/MBA program in Dallas, and they gave me a personal tour of the super-stylish Dallas showroom (a commercial interiors office display built to LEED-CI Gold standards). Now, Haworth is working on a major, award-winning overhaul of their Holland, Michigan Headquarters. The 300,000 sf renovation was designed to meet LEED-NC Gold standards; some of the building’s green features include the following:
- The new facade will have a sun-filled atrium and vegetated green roof, blending the boundary between the structure and natural environment;
- All of the interior 830 workstations will have access to daylight views;
- Over 99% of the existing materials collected during deconstruction and recovery are being recycled; and
- Although the footprint of the building will increase by 20%, energy use will remain at pre-renovation levels due to sustainability improvements.
Of the green headquarters, Haworth Chairman Dick Haworth said, "The new Haworth Center will be a leading example of change. We’re not just building a better building … we’re building a better future."
Steve Case, the former CEO, Chairman, and co-founder of AOL, recently announced the launch of his new company, Revolution, which will build a sustainable resort, Cacique – Costa Rica, in Guanacaste, Costa Rica. I saw the press release and asked the PR department for some images of the resort … needless to say, the above is all I received. So I think we’re in the very beginning stages of planning. One thing is for sure: that’s a beautiful island with lots of trees. Wouldn’t it just be incredible to sit there and chill out … take in the vibe … enjoy it the crystal clear water? Cacique – Costa Rica will feature high-end, luxury services and amenities with a focus on intelligent, environmentally friendly designs that reduce energy and water demand and take advantage of spatial, wind, and solar patterns to maximize natural ventilation, shade, and daylight. Fairly general information, I know, but we’ll keep it on our green resort watch. See the press release.