Just recently, I noticed news that One Waterfront Place in the River District of Portland has received Platinum precertification under the LEED-CS program.  One Waterfront Place is said to be the first Platinum precertified project on the West Coast and the first precertified project of any level in Oregon.  And, as you can tell with the above rendering, the $100 million, 270,000 sf commercial office building has a posh location right near the river.  The Class A+ building will have a host of green amenities:

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We’re seeing all sorts of companies going for LEED Certification, and the most macho of motorcycle manufacturers is no different.  Just recently, the USGBC announced that the Frieze Harley-Davidson Dealership in O’Fallon, Illinois has been LEED Certified at the Gold level.  It’s the first, LEED Harley-Davidson dealership in the Nation.  The 33,000 sf dealership was sustainably designed and built with ICFs with an R-value of forty.  Plus, with over forty Solatubes and all the various green elements that led to a credible Gold certification, it’s also partially powered by a wind turbine. 

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Earlier this week, GM announced that they were adding the world’s largest, rooftop, solar photovoltaic power installation to its car assembly plant located in Zaragoza, Spain (a factory that manufactures Opel vehicles for sale in Europe).   When the project is completed in the fall of 2008, the solar installation will have 85,000 solar panels covering about 2,000,000 sf of roof space.   Bloomberg further reports that the $78.5 million installation will avoid about 7k tons of emissions per year.

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It looks like the nation’s first provider of green insurance coverage for the commercial sector has decided to expand that coverage into the residential sector.  Fireman’s Fund Insurance Company will be offering green coverage to homeowners who either own a green home or who want to upgrade their home with green features in the event of a loss.  So in a loss situation, the homeowners can rebuild their home and have it certified under the LEED system. 

Homeowners with green homes will be offered a five percent discount on their insurance premium.  In addition, homeowners will be able to rebuild and replace as follows:

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You may have noticed an article by Alex Williams in the NY Times yesterday entitled "The Era of Green Noise."  The article hits on some trends we're seeing, especially in the green lifestyle area, with people worn out by the green barrage of choices and information.  Green advertising and/or pitches might get a roll of the eyes, or worse, some backlash.  People may just repel and fight against the message.  So businesses are starting to get concerned about the proper way to move forward given this "green fatigue" from the "green noise."

I've been thinking about this and have a few suggestions for businesses that want to keep a quality connection to their customers. 

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