Frieze Harley-Davidson Gets LEED Gold

Frieze Harley-Davidson 0345

We’re seeing all sorts of companies going for LEED Certification, and the most macho of motorcycle manufacturers is no different.  Just recently, the USGBC announced that the Frieze Harley-Davidson Dealership in O’Fallon, Illinois has been LEED Certified at the Gold level.  It’s the first, LEED Harley-Davidson dealership in the Nation.  The 33,000 sf dealership was sustainably designed and built with ICFs with an R-value of forty.  Plus, with over forty Solatubes and all the various green elements that led to a credible Gold certification, it’s also partially powered by a wind turbine. 


By |August 6th, 2008|Corporate, LEED, Retail|7 Comments

[Video] GM Installing $78 M World's Largest Solar Roof

Earlier this week, GM announced that they were adding the world’s largest, rooftop, solar photovoltaic power installation to its car assembly plant located in Zaragoza, Spain (a factory that manufactures Opel vehicles for sale in Europe).   When the project is completed in the fall of 2008, the solar installation will have 85,000 solar panels covering about 2,000,000 sf of roof space.   Bloomberg further reports that the $78.5 million installation will avoid about 7k tons of emissions per year.


By |July 11th, 2008|Corporate, News, Solar|5 Comments

Certified Green Homes to Save Coin on Insurance

Real_estate_bld_145x135It looks like the nation’s first provider of green insurance coverage for the commercial sector has decided to expand that coverage into the residential sector.  Fireman’s Fund Insurance Company will be offering green coverage to homeowners who either own a green home or who want to upgrade their home with green features in the event of a loss.  So in a loss situation, the homeowners can rebuild their home and have it certified under the LEED system. 

Homeowners with green homes will be offered a five percent discount on their insurance premium.  In addition, homeowners will be able to rebuild and replace as follows:


By |July 10th, 2008|Corporate, News|0 Comments

Five Suggestions for Businesses Confronted with Green Fatigue and Green Noise

You may have noticed an article by Alex Williams in the NY Times yesterday entitled "The Era of Green Noise."  The article hits on some trends we're seeing, especially in the green lifestyle area, with people worn out by the green barrage of choices and information.  Green advertising and/or pitches might get a roll of the eyes, or worse, some backlash.  People may just repel and fight against the message.  So businesses are starting to get concerned about the proper way to move forward given this "green fatigue" from the "green noise."

I've been thinking about this and have a few suggestions for businesses that want to keep a quality connection to their customers. 


By |June 16th, 2008|Corporate, Lists, News|8 Comments

Nau Examines the Pros and Cons of LEED


Nau is a budding clothing products company that is committed to sustainability and social awareness in various facets of its business.  They build very cool stores (pictured above) and build them green.  I noticed their website has some info on LEED certification, and just had to use their conversation as a partial vehicle to continue to discuss the green building certification system.  Here’s what they said: 


By |April 15th, 2008|Corporate, LEED, News|6 Comments

First LEED Certified MLB Stadium [Nationals]

Washington Nationals

HOK and Devrouax +Purnell teamed up to design what could be the first LEED certified Major League Baseball stadium around.*  As the new home of the Washington Nationals, the stadium has a slew of green features such as high-efficiency field lighting, a 6300 sf green roof, state-of-the-art wastewater system that uses sand filters, and an in-house recycling center.  Originally, architects estimated an extra cost of $10-20 million for certification, but it ended up being only $2 million.  Plus, the up-front costs are expected to be returned in lower operating costs.  For a frame of reference, though, the owners agreed to spend $611 million for the stadium. 


By |March 23rd, 2008|Corporate, LEED|0 Comments