Starting in December 2007, Hotel Terra is going to add itself to an exclusive list of green hotels operating in the United States.  The Terra Resort Group (TRG) is developing this hotel for the market niche that desires luxury + sustainability.  The Jackson Hole offering, which is going to be LEED certified, will be the first of 12-15 eco-boutique resort hotels that TRG plans to build by 2015.  Hotel Terra is going to have every luxury one would need in a resort stay: spa + fitness center, ‘Terra Living Room’, rooftop hot tub, two restaurants, and a snowboard/ski rental shop.  Also, guest rooms will have a Bose speaker setup, flat screens, and free wireless.

Green Features:
As far as the LEED features are concerned, Hotel Terra is going to be decked out pretty good:  100% recycled "Eco Shake" roof shingles; low-VOC carpets, sealants, paints, adhesives, etc.; personalized, energy-efficient heating and cooling zones; radiant heating on the bottom level to minimize direct heat loss and energy use; air quality and moisture filtering technology; Energy Star windows with low-E coating; water saving features such as dual-flush toilets, low-flow water fixtures, waterless urinals, and native landscaping; rainwater capture and runoff mitigation technology; chemical free cleaning and laundry products used in the hotel operations; hotel design to maximize internal exposure to natural lighting; 80% recycled content steel in the building structure; 50% construction waste reused or recycled; wind power used for 35% of electricity purchased by Hotel; and heavy reliance on renewable or recycled building materials such as bamboo, crushed glass, and seatbelts. 

I’ve blogged about two other green hotel matters, Starwood’s 1 Hotel and Gaia Napa Valley Hotel.  I have a feeling that Hotel Terra is going to have a leg up, assuming the absence of another market shock-type event like 9/11, on the other groups that are thinking about leveraging a serious green hotel brand.  I’m also thinking I may have to take a quick jaunt up to Jackson Hole next December, since I’m going to be in SLC starting in May.  Nice. 

1. Green Housing Gains Ground: Green Home Building Doesn’t Have to be Complicated, Experts Say; Simple Steps Can Make Houses More Environmentally Friendly
2. U.S. Wind Energy Grew 20 % in 2006; Now Enough to Generate Power for 3M Average U.S. Homes
3. Green Is the New Black: Becoming a Popular Approach to Lessen Environmental Impact
4. Independent Hotels and Major Chains Are Building Green Properties and Renovating Existing Properties Green
5. Construction Suppliers Go Green: New Products Promise to Cut Pollution, Costs

There’s just one thing that I can’t figure out: why aren’t more hotels going green?  Recently, I blogged about Starwood Hotels creating a luxury, green hotel brand (and there’s also the LEED-certified Orchard Garden), but why aren’t all the other hotels going green?  I have two thoughts:  (1) post-9/11, hotels tanked and lost a lot of money, which they’ve really started to regain from 2004 until now…they’re busy making money and don’t want to shut the place down with expensive renovations; (2) the split between ownership and management leaves a decision making gap that prevents the hotel owner from undergoing large capital improvements; or (3) hotel owners are marketing their portfolios and green (the non-monetary kind) is the last thing on their minds.  But if you ask me, the hotel industry is so levered to energy costs that it’s the only way to go.  Looks like Gaia Napa Valley Hotel agrees with me. 

Gaia is chasing LEED Gold (couldn’t find it in the USGBC certification or registration directory), which is the second highest tier in the green building rating system.  Here are some of its green features:  chemical-free landscaping; energy-efficient heating, ventilating, and air-conditioning system using 15% less energy; various water conservation features; solar panels; zero-chlorofluorocarbon cooling system; 100% new growth-certified wood; specialty zero energy lighting throughout the hotel and public areas; and low emission paints and adhesives. 

The hotel incorporates extensive use of Solatubes.  These are tubular skylights that capture sunlight from the roof and direct it into the interior space through a diffusion shaft.  Imagine a periscope, except that it filters in light, not images.

Another thing I’d like to point out, is that this hotel is modern + green.  Innovation has advanced to the point that green looks good.  Plus, if you look at the first costs and the operating costs, in comparison to a non-green building, you’re getting a great deal, so it’s economic too.  Really, there’s not other way to go, especially in the hotel industry!

Early last spring, I was looking into the faces of 45 bored students, giving my 4 minute business plan pitch for a trendy, green hotel concept geared specifically for young professionals ages 20-40.  I had it all laid out:  kiosk integration for mundane tasks, high customer service, green shuttle service, LEED certified hotel construction interior and exterior, teamwork style cleaning, paperless everything, free internet, slightly smaller rooms with mega-style, modern art + photographs, etc.  People were like, "I don’t know if that will work."  "What’s wrong with the Hilton or La Quinta."  Well, it looks like my instincts were right:  Starwood Capital Group announced plans to launch a new brand, "1" Hotel and Residences, as a luxury, eco-friendly global hotel brand.  The first hotels will be in Seattle (late 2008), Mammoth Lakes, Scottsdale, and Fort Lauderdale (in order of opening).   

Let’s face it, the entire industry will head this direction because hotels are levered to the cost of energy in two ways:  (1)  people travel less as transportation energy costs rise and (2) hotel’s profit margin is squeezed by the energy costs of running a building.  Up until now, most hotels haven’t really attacked this problem by looking at the entirety of the situation:  by building green hotel buildings!  So trend-setting hoteliers like Starwood are going to make money because they are operationally smart.  I’m excited about this green development.  After the initial locations, "1" will expand to New York, Los Angeles, + Washington D.C., soon thereafter.

Sustainability:
The hotels will be LEED certified in and out.  Natural Resources Defense Council (NRDC) will act as environmental advisor for the brand.  Each "1" location will donate 1% of its revenues to local environmental organizations.  The first four hotels, and most of the hotels, will be new construction, but Paris will be a renovation.  "1" emphasizes air and light, offering a fresh, invigorating, and alternative way to travel.  Inundated with the "richness, beauty and variety of colors, textures and materials," guests and residents (sounds like a multi-use platform) may not realize the myriad of ways that their building is stepping lightly on the earth.

Good Links:
++Starwood Plans Green Hotels [South Florida Business Journal]
++Starwood + Sternlicht Unveil Groundbreaking ’1′ Hotel Concept [Press Release]
++Starwood Capital Group [Official Website]

I was skimming through one of my favorite magazines called Architectural Review, and I noticed a really cool article entitled "Tubular Troglodytes."  I couldn’t find the article online, but I did some research on the architect and discovered a hotel in Linz, Austria with the name of dasparkhotel.  Some of the website is in German, so I found the Google Translator somewhat (not completely) helpful.  From what I understand, Dasparkhotel is a concept creation of Andrea Strauss. 

As far as accomodations, this place isn’t that bad!  You get a double bed, fresh blankets (or sleeping bags–can’t tell from the translation), lighting, moon/day light hole in ceiling, stow-a-way space beneath the bed, 220 V power connection, and an internet connection. Further, the surrounding area has toilets, showers, and a minibar & cafe. 

Each tubular hotel room was created with redesigned, standardized sewer pipes, with a diameter large enough for normal people to stand up.  Reservations for a "room" can be made online, and you use a code received via email to access the room.  Apparently, the pay rate is "pay as you wish."  I couldn’t discover whether the surrounding area services (toilet, minibar, shower, & cafeteria) were "pay as you wish"–meaning if you use it, you pay for it–or the actual hotel tube was "pay as you wish"–choose the amount and pay it.  Regardless, I think this is a great idea!

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