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Brad Pitt's Hypnotic, Green Holy Cross Project

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My wife sent me this article from Perez Hilton about Brad Pitt, who will be appearing on NBC’s Today with Ann Curry to talk about his green development project in New Orleans.  I’m not a reader of the celebrity sites, so I would have missed this, but the New Orleans development project is really moving along.  And the green houses they are building are 100% incredible.  Brad has good style — it fits so well with Jetson Green, we should just bring him on as a regular writer! 

Global Green broke ground on the Holy Cross Project on May 10.  Yesterday, they unveiled the progress on this first home, which is still under construction.  It’s going to be a showcase home, but in total, the Holy Cross Project will have 5 homes and 18 apartments.  All of them will be affordable and green.  The goals of the project are to achieve LEED Platinum certification (LEED-H for the single family homes and LEED-NC for the other buildings), net zero energy, and carbon neutral building. By using solar panels, high performance building design, HVAC systems, energy and resource monitoring systems, and energy efficient appliances, the buildings in the Holy Cross Project will use at least 75% less energy than typical buildings. In addition, Global Green is also exploring the use of river turbines in the adjacent Mississipi River.

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Denver's 2020 Lawrence – Green + Affordable?

2020 Lawrence

2020 Lawrence breaks ground early next year, but it’s already making headlines.  With prices ranging from $290k-$800k, 20 of the 60 units have been pre-sold.  But there’s a compelling financial scenario lurking in the numbers of this $20 million development:  buyers that go with the 2-kw photovoltaic system will get a quarter point break on the 30 year mortgage (assuming buyer’s go with Countrywide Financial).  The result is that it becomes cheaper to buy a unit with the pv system, than without the system.  Nice. 

Additionally, 2020 Lawrence will be built to LEED silver certification and will be the first condo community in the region to receive a Near-Zero Energy Home designation.  As far as green amenities, 2020 Lawrence will have dual-flush toilets, sustainable hardwood floors, reserved hybrid vehicle parking, and rooftop solar power, to name a few.  Via BGTV

Are Starchitects Resistant to Environmentalism + Humanitarianism?

LA Times

There’s an opinion piece by Christopher Hawthorne in the LA Times about the potential absence of star architects, lazily referred to as ‘starchitects’, from the realm of humanitarian architecture.  When I say humanitarian architecture, I’m referring to such causes as environmentalism, poverty, or illness, etc.  Hawthorne laments the lack of a green Rem Koolhaus, smacking on about Peter Eisenman as the villain of green and Zaha Hadid as careless of anything other than her legacy.  To quote:

But it also means that the leaders of this new movement, who tend to be rather bland as media personalities, are overshadowed by older architects and designers far less interested in sustainability or fighting poverty — and far more experienced at attracting attention and wielding celebrity. In the last 20 years, the most appealing figures in the profession have cultivated a decidedly apolitical, even defiantly cynical outlook…

Among the green generation, who is heading up the charge? Well, nobody, really. This may be the first movement in architectural history whose followers are more famous than its leaders. Brad Pitt, Leonardo DiCaprio and Orlando Bloom are well-known fans of green design. Among green designers, on the other hand, we have the ambitiously principled (read: sorta vanilla) Cameron Sinclair, who leads Architecture for Humanity; the great, greatly mustachioed and soft-spoken Shigeru Ban; and William McDonough, who is beginning to project an Andy Rooney vibe.

Now, for my own thoughts…I’m not an architect, so I’ll let the pros chime in, but I will speak to the issue from the perspective of a developer or business owner that retains an architect for a project.  First, isn’t the person paying the commission the one fueling the star architect ego, egos that brazenly design with no thought for the world that the structure will occupy?  Doesn’t money dictate direction?  If I want a green building, and it’s my money, I’ll find the right person for the job.  Don’t these people have a grand stage because it’s been given to them?  Second, it seems like the leaders of the green movement aren’t singular figures, but they’re large firms such as SOM, Foster + Partners, FXFOWLE Architects, and Murphy/Jahn Architects.  It seems like it takes a village to raise a humanitarian building, not an individual. 

But, is this a contradiction with the architectural archetype in Howard Roark.  Are these starchitects just modern day Roarks?  But wouldn’t Roark try to use new materials and methods like green building + low-income architecture, etc.?  Matter of fact, as I recall, Roark did build a low-income project.  Tell me what you think…

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