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Coca-Cola Flaunting the Business Case for Green Renovations

Drink Me! It looks like we can add Coca-Cola (NYSE: KO) to the list of companies that are trying to reduce the impact of business operations.  Today, the company announced a collaboration with Georgia Tech Enterprise Innovation Institute to realize reductions in water and energy consumption at Coca-Cola’s 2M square-foot world headquarters in Atlanta, Georgia.  Under the collaboration, Coca-Cola will spend $3 million on energy-efficient lighting and air conditioning equipment, rainwater harvesting techniques, and advanced irrigation control systems.  What’s the result? 

  • Savings of +$1 million in annual operating costs
  • Elimination of 10,000 metric carbon dioxide emissions each year (equal to removing 2,000 cars from the road)
  • 23% reduction in energy consumption
  • 15% reduction in water consumption

Back-of-the-envelope style, that’s a three year payback.  Coca-Cola realizes it can’t be frivolous with water, especially considering the fact that H20 is the main ingredient in the company’s beverages.  Cola-Cola Energy and Climate Protection Manager Bryan Jacob talked about the green retrofits saying, "Since climate change will have a profound impact on freshwater resources, we are making water conservation – in our plants around the world and at our headquarters – a priority. The irrigation improvement projects at our Atlanta Office Complex will reduce the water used for landscaping by an estimated 75 percent.

I think Coca-Cola should be recognized for these efforts.  This is another example of the business case for green buildings.  Coca-Cola is going to save money on this deal.  It’s the smart, business-savvy thing to do.  Now, our next step is to figure out how to reduce the worldwide consumption of caffeine.  :)  Via Coca-Cola + Atlanta Business Chronicle

Green Building Gets Easy, Green Hotels, Construction Materials, Wind Capacity Growing, + Low Impact is Popular (WIR)

Week in Review
  1. Green Housing Gains Ground: Green Home Building Doesn’t Have to be Complicated, Experts Say; Simple Steps Can Make Houses More Environmentally Friendly
  2. U.S. Wind Energy Grew 20 % in 2006; Now Enough to Generate Power for 3M Average U.S. Homes
  3. Green Is the New Black: Becoming a Popular Approach to Lessen Environmental Impact
  4. Independent Hotels and Major Chains Are Building Green Properties and Renovating Existing Properties Green
  5. Construction Suppliers Go Green: New Products Promise to Cut Pollution, Costs

It's a Green Spring…You Choose

Time April 9, 2007 Cover Outside April Cover Eco-Structure May/June Cover Newsweek April 16, 2007 Cover The New American City Spring 2007

I take my oldies to 1/2-Price when I’m done, it’s better than trash.  You?

Has Anyone Seen "The Green House" Exhibit at D.C.'s National Building Museum?

Click to Purchase The Green House When I was in Washington, D.C., a couple weekends back, in addition to participating in GWU’s real estate competition and visiting AWEA, I took a tour of the National Building Museum’s exhibit called "The Green House: New Directions in Sustainable Architecture and Design."  If you’ve been there, by all means, leave a comment as to what you thought.  I thought it was a great exhibit.  I wanted to take pictures to show everyone, but no cameras were allowed inside.  Regardless, pictures wouldn’t do it justice, because the entire exhibit showcases some incredible green concepts and materials. 

Included in the tour is a real-life The Glidehouse, which is a prefab by Michelle Kaufmann.  It’s very cool.  Very modern.  The tour also has a Heliodon, or a sun machine, which allows you to see how the sun hits a home (see solar orientation).  The exhibit also explains the 5 Principles of Sustainable Homes:

  1. Optimizing Use of Sun
  2. Improving Indoor Air Quality
  3. Using the Land Responsibly
  4. Creating High-Performance and Moisture-Resistant Homes
  5. Wisely Using the Earth’s Natural Resources

Towards the end, there’s a green materials section that lets you see and feel different green floorings, ceilings, countertops, and paints.  I heard people looking at it saying stuff like, "Wow, that’s nice…," or "That doesn’t look green at all…"  It’s true.  The environmental movement of yesterday has an entirely new face for the future.  It looks good and comes at a competitive price.  If you can’t go to D.C. or you want some more information, you can buy the exhibit book here or at your local bookstore.  The Green House Exhibit will be on display until June 24, 2007.   

$80k to The Nature Conservancy, Light Bulb Exchange Program, + Supreme Court Goes Green (WIR)

Week in Review
  1. Duke Energy Donates $80,000 to The Nature Conservancy for Shareholders Choosing Paperless Delivery of Annual Report
  2. S. California "Green Schools" Light Bulb Exchange Program Enables Students to Reduce their Families’ Home Energy Bills
  3. The U.S. Supreme Court Ruled 5-4 that the EPA violated the Clean Air Act by Declining to Regulate New-Vehicle Emissions Standards to Control the Pollutants that Contribute to Global Warming. 

Costs and Benefits of Green Roofing

Green_roof_house I ran into a pretty thorough article on green roofing and wanted to pass it along to readers.  There’s a growing interest in green and vegetative roofs, although one may not be perfect for every application.  That said, there are numerous benefits and advantages to having a green roof. 

Simply put, here are the benefits:  (1) opportunity to utilize wasted or otherwise unused space, (2) reduction of storm water runoff, (3) mitigation against urban heat island effect, (4) airborne toxins are taken out of the air with oxygen getting released, (5) reduction in peak load (lower energy costs) for the building with the green roof, (6) longer roof life, and (7) considerable insulation from noise pollution. 

Here are some of the drawbacks: (1) could cost up to twice as much as a conventional roof (but will offer a payback of 5-10 years in energy savings), (2) could be difficult to get zoning approvals depending on the sophistication of the approving authority, and (3) will constrain some types of architectural expression. 

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