Graham & Brown, the well-known 60 year-old wallpaper company, now claims that, "about 50% of an average roll of our wallpaper is made from renewable resources." Their claim is backed by the FSC logo, which appears on all Graham & Brown wallpaper. Now, that isn’t really a staunch enough commitment for me, but in the wallpaper world, Graham & Brown is one of the only companies making any real effort towards "greening" themselves. Some of their other environmental policies are more impressive. For example, they run a Waste-to-Energy Plant, which means they use their pollution to create more energy on-site instead of releasing into the environment. They also use recycled rainwater, have special drainage systems to reduce runoff, and use non-acidic inks and coatings, which are more eco-friendly than conventional methods.
I have never been much of a fan of wallpaper: it’s a pain to put up, it’s a pain to take down, and the patterns were traditionally dowdy and drab. But, in the new wave of retro-modern, bright, and bold patterns, I have become a convert.