London's Innovative Container City Video + Business Plan Question

[Total Time: 5:06 minutes] I found this informative, richly entrepreneurial video on Container City, which is a container-based urban development in London.  Here in the US, we have some work to do, to get to the point that we support this variety of innovative development.  Demand for a place to rent has been through the roof, so they added another level of container modules to rent out a few more funky flats.  The website is at the following link:  Container City

BUSINES PLAN QUESTIONS: 
I’m writing a business plan based on a container based retail enterprise.  If you have experience working with these containers, could you email me with information on the costs of acquiring a container (including transportation, rehab, + wiring for use)?  Any other information and experience that you may have with these containers is welcome!  Entrepreneurial architects, your expertise is demanded!!!

Wind Power Cards Available at Whole Foods Market

Wind_power_card

I first heard that Whole Foods was going to be selling a Wind Power Card ($15 family – 750 kWh + $5 individual – 250 kWh) from eco-entrepreneur Shea, a co-founder of Renewable Choice Energy (the provider of the Wind Power Card).  What did I do?  I went a bought a $15 card to offset my blog.  I love Typepad, but they determine my hosting situation and I can’t change that, so I wanted to offset my blog’s impact.  I’m not sure how long this will last, but that’s okay because I’ll find out eventually.  The big question is, however:  Should you buy a card?  The bloggers at boingboing equivocated, but everyone else in the country seems to think it’s a good thing.  I’ll explain what I know, but I hope you’ll continue to research the issue of offsets and wind energy credits, if you have an interest. 

First, if you want to power your home with renewable energy, you can do a few things:  green build your home, install solar panels, put a wind turbine in your backyard, use energy-efficient appliances, etc.  After you reduce your own reliance on the grid in these ways (aka, minimize your own environmental footprint), you have a few more options:  (1) you could buy electricity from an eco-conscious company, like Green Mountain Energy, that feeds clean energy into the distribution grids, or (2) you could buy electricity from your regular company and purchase renewable energy credits in amounts that offset your energy usage.  There are slight differences with each choice.  Importantly, whenever energy producers create energy, it is routed into the regional/national grid, and that grid distributes the power to individual homes.  As a result, the energy grid conducts various types of energy such as coal (primarily), solar, wind, water, biomass, natural gas, geothermal, etc.  Depending on your location, you will receive a concoction of energy from all these types of sources, but the national average concoction = Coal – 52%, Nuclear – 20%, Natural Gas – 16%, Large Hydroelectric – 7%, Oil – 3%, and Renewables – 2%. 

With wind energy credits, and more particularly, the Wind Power Card, you’re not reducing or affecting the electricity bill that comes in the mail each month.  What you do is ensure that the electricity you use is replaced onto the national power grid with wind energy.  Every time you buy renewable energy credits, less non-renewable energy is fed into the grid.  This concept is hard to grock, but it’s true.  Think of this, though:  you’re paying a premium, but if you have money to do this, why not support clean energy generation and pay for renewable energy credits?  We can’t neglect the negative externalities (those that aren’t reflective in pricing) of dirty energy such as coal.  Our energy decision will increasingly impact the way we live in the future. 

Extra Links:
A Closer Look at Whole Foods Wind Power Card Displays [Sustainablog]
Boing Boing Mischaracterizes Wind Credits, WF Wind Cards [Sustainablog]
Support for Wind Power Picking Up Speed [Nurenberg - CNN]
American Wind Energy Association on Renewable Energy Credits [AWEA.org]
Renewable Energy Credits + Offsets Certification [Texas PUCT]

Rce_graphic

Bill McDonough's Mixed-Use, LEED Greenbridge Developments

Greenbridge

You’ve heard of William "Bill" McDonough: "Hero for the Planet."  He’s co-author of the wildly popular Cradle to Cradle book and co-founder of the product and process design firm MBDC, which is behind the Cradle to Cradle Certification (C2C) process.  Most recently, the November 2006 issue of Business 2.0 included an article about his sustainable building projects around the world.  McDonough is an architect and the designer of the incredible Greenbridge Developments in Chapel Hill, North Carolina.  Developers expect to break ground on the project in June 2006 and it will be complete two years later (Spring 2009).  Greenbridge will be the first mixed-use project in North Carolina to achieve LEED certification. 

There will be about 100 residential units in two buildings (7 + 10 stories each), 25,000 square feet of retail space, and 15,000 square feet of office space.  The units include studio – three bedroom offerings ranging from 600 – 2,400 square feet.  As for pricing, we’re talking about $225,000 – 1.2 M.  This development promises to keep in line with sustainable principles boasting amenities such as green roofing and courtyard gardens, solar panels, an urban-style market selling local + organic foods, and a wellness center offering holistic medicine, acupuncture, and massage therapies.  Greenbridge is already 40% sold and is accepting reservations. 

What’s important, however, is that this development is another example of where real estate development for the future should be heading.  Cities are full of buildings that need to be renovated and retrofitted to be more efficient, use less energy, and waste less resources.  These new LEED developments will lead the way in showing other developers that green building has substantial economic + societal benefits.  See also The Daily Tar Heel.

Greenbridge_rendering_1 Greenbridge_rendering_2

Trend Analysis: When Remodeling, Green > Luxury

Green_remodeling Whether you’re a real estate developer, owner, seller, broker, agent, speculator, investor, enthusiast, or whatever, there’s a trend that is important to grasp.  I read news of a survey that illustrates the trend.  Here’s what it said:  Over 50% of homeowners would like to make improvements to their homes and given a choice of improvements, homeowners would opt for the eco-friendly improvements.  Even when luxury upgrades are available.  This was the scenario in a survey performed by Wells Fargo:  Select among nine home improvement choices, if you were given $50,000: 

  1. 24% Nation/24% West Coast = Solar panels, energy-efficient windows + appliances
  2. 12% Nation/14% West Coast = Gourmet kitchen
  3. 11% Nation/11% West Coast = Luxury bedroom suite or master bathroom

Basically, when it comes to remodeling, everyone is taking the green road.  These statistics show what features people will come to demand in their homes and properties.  Application?  If you’re a developer, go for the energy-efficient windows, stock the place with the right appliances, and get each home solar ready.  If you’re a homeowner, go green before you go luxury.  Via residential architect.  Image via www.greenbuilding.com

Green Prefab: The Vital House by Ulterior Mode

Yellow_rendering Yellow_rendering_side

If you’ve heard of the Husten-Haskin house (mentioned in NYTimes + SF Chronicle), then you’ve heard of the architect behind the the Vital House prefab:  Erin Vali of Ulterior Mode.  The Vital House is designed to be both economical (1,500 sq-ft. at $300,000) and eco-friendly.  Practically speaking, the firm is Brooklyn-based, so this prefab design will serve the east coast, at least in the near short-term, but this four-bedroom model was designed to adapt to virtually any location.  The prefab utilizes solar-power and passive heating during the winter (with double-height walls on the south + east orientation).  It also has water-filled tanks placed on the south + east spaces, which absorb radiant energy and distribute it through the house.  Interestingly, construction is raised slightly off the ground, which accommodates both flat and sloped land sites.  Another benefit of raised construction is that wind + air can cool the home.  Some of the other specifics on the Vital House are still in flux, but I think this is a good start.

Slope_rendering_1 First_rendering

Skyscraper Sunday: Urban Cactus by UCX Architects

Urban Cactus Urban Cactus

This is a building I saw first on Archidose.  Since the website project description is in Dutch, it’s hard to get specific information on this building, but I’ll share what I’ve been able to get translated.  Urban Cactus is a project of the Rotterdam-based architectural office UCX Architects, founded by Ben Huygen + Jasper Jagers.  It will have 98 residential units on 19 floors, and because the project abuts the harbor, the architects chose to give the building a more green, natural feel (rather than the urban feel common to neighboring architecture).  I’m thinking that this layout provides an interesting mixture of sunlight + shade with the perfect amount of green space that is usually lacking in most vertical high-rise buildings. 

Popular Topics on Jetson Green