I have to admit, I was very skeptical when I first heard about Home Depot’s new, green paint, The Freshaire Choice. I associate large corporations like this, who are not generally known for being environmentally or socially responsible, with a concern for their bottom line, not the earth. Whether or not this is true, Home Depot has made an impressive eco-friendly step with this line of paint.
- Green Ghostbusters nab hidden power leaks.
- Will recession be a green giant killer?
- Architects must encourage progress, not greenwash.
- Costs and red tape hamper colleges’ green efforts.
- Building a green economy [learning from Sweden].
- How to build, operate, and finance green hotels.
- Consider the environmental costs of tear downs.
*WIR = Week in Review; a Saturday showcase of excellent links.
Swift Wind Turbine is a quiet, rooftop mounted wind turbine. Unlike some designs you’ve seen previously, this one has an outer ring and five blades. The outer ring acts as a diffuser — the wind travels down the blades and is dispersed along the ring, therefore eliminating noise and keeping the turbine quiet. The company estimates a noise of less than 35 decibels for all wind speeds. The 7 foot diameter ring needs a roof line clearance of a couple feet and in good winds, can generate up to 2000 kWh of power (1.5 kW @ 14 m/s).
In a break from the blue suit and red tie mentality here at JG, I thought I would share this news about The Real World Hollywood’s green digs. Think MTV teamed up with Bunim-Murray Productions to green the next, certain-to- be-dramatic installment of the show. It’ll be the first time they’ve gone with green finish outs for the show. The greenly decorated house includes environmentally friendly products ranging from solar panels and hybrid cars, to bamboo flooring, energy efficient appliances, and a number of recycled and reused products around the house. No word on product specifics, but here you go — feel free to play name that green product in the comments if you notice something in the pictures.
I’ll also add that I think this news definitely stands for two things: (1) green is here, and (2) green is mainstream. Any perspective?