Lookotels Green Prefab Hotel Startup

Lookotels-renderings

Spanish Lookotels is on a mission to build a new kind of hotel for modern consumers seeking quality at a low cost.  Each energy-efficient hotel will be prefabricated with up to 100 rooms and Lookotels has financing with plans to build 10 hotels in the next five years throughout Spain and Europe.  The company told us in an email that they're also looking for partners in the U.S.

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New Thermally Broken rSTUD Lumber

Rstud-insulated-lumber-studs

Colorado-based Ec Manufacturing started making structural insulated panels (SIPs) about a year and a half ago.  The company was studying 2009 building code and thinking about how to innovate their products, when someone decided the building industry could use a thermally broken lumber material.  That led to the creation of rSTUD.

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Misleading with Green Product Claims

Greenwashing-terrachoice

TerraChoice recently released a new report, The Sins of Greenwashing: Home and Family Edition, and published some interesting findings.  The company found that big-box retailers stock more "green" products and products with legitimate environmental claims than smaller boutique-style stores.  TerraChoice also found that over 95% of consumer products with a "green" claim are committing at least one "sin" of greenwashing. 

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