- A green credit crunch?
- Freakonomics asks: will prefab ever catch on?
- The challenges facing green jobs growth.
- Eco town dwellers may be monitored for green habits.
- California ad firm to green up old post office building.
- Eco-certified hotel a natural for San Francisco.
- The five principles of sustainable branding.
I really enjoyed West Coast Green. After spending several hours helping with the Innovation Pipeline, promoting the conference through our website, and flying down to participate as a second-year media sponsor, I’m certainly happy I was able to hang out on the exhibit floor and view the Harbinger house. I met some very nice people and left with the feeling that the best and brightest are hard at work trying to market products that can help everyone live healthy, sustainable, and comfortable lives. Although you may have seen a few of these companies previously, they all caught my eye. They’re all very cool.
Mounting on the green building success of their previous stores, including the green Boulder REI we wrote about previously, REI today opens the doors to its second generation of green prototype store in Round Rock, Texas. The Texas store is projected to consume 48% less energy than a typical store and generate a portion of its power from a solar panel installation, building integrated photovoltaics, and a solar hot water system. After that, Round Rock will rely on Solatubes to displace a portion of articifial lighting and the purchase of green power generated from biomass digesters.
Here’s the story: A handful of entrepreneurs nurtured a graduate school business plan into an actual company called PFNC Global Communities. The acronym stands for “por fin, nuestra casa,” which is translated as “finally, a home of our own.” PFNC’s purpose is to convert shipping containers into affordable housing for those who most desperately need it around the globe.
Google has just announced a new project: Project 10^100 (pronounced "Project 10 to the 100th"), which is a global call for ideas to change the world by helping as many people as possible. Here’s how it works. You submit your idea by October 20th. Google will cull through everything and post 100 ideas. Starting on January 27, 2009, the world starts voting on those to choose 20 semi-finalists. From there, an advisory board will choose 5 finalists. Then, Google will spend at least $10 M implementing those final 5 ideas.
A few months ago, I became interested in Samsø after reading Elizabeth Kolbert's column in The New Yorker entitled The Island in the Wind. Then, just this week, I noticed a photo essay of Samsø in The Guardian with pictures from Nicky Bonne. What's interesting about Samsø is that it's a producer of energy — the entire island produces more energy from renewables than it uses. They sell the rest and have been doing so since 2003.