I hope you’re enjoying Earth Day and taking it all in with an open mind. For many, it’s a time to get acquainted with the planet in a new way, and that’s a good thing. I’m going to use some of the reader-submitted photos that we received for Earth Day for full articles in the next month. In the mean time, if you have a green home or news tip, I’d like to invite you to share it with us.
OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.
The much-anticipated Honeywell Wind Turbine from WindTronics officially launches today, one day prior to Earth Day. This is a small wind turbine that we’ve mentioned extensively – here’s a video of one spinning. The launch is supported by a global network of distributors, partners, and retailers ready to sell the unique turbine from a starting price of $5,795, plus installation.