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Have a Great Earth Day 2011

I hope you’re enjoying Earth Day and taking it all in with an open mind. For many, it’s a time to get acquainted with the planet in a new way, and that’s a good thing.  I’m going to use some of the reader-submitted photos that we received for Earth Day for full articles in the next month.  In the mean time, if you have a green home or news tip, I’d like to invite you to share it with us.

Study: Green Too Fringe for Mainstream

OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research.  Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done.  This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.

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