Real estate industry quietly embracing green development, with 41% of U.S. REITs actively pursuing energy efficiency and green building upgrades.
Business leaders aver that even though companies are greening products of all kinds, buyers are unwilling to pay a green premium (ed. note = consumers probably think the premium is unjustifiably exorbitant, even with the green components).
Enjoy your green stay: hotels are rolling out all sorts of green programs, in part because customers demand them, and in part because they save money.
The eco-friendly house (and renovation) has gone mainstream, but is it really worth the cost?
CB Richard Ellis Group becomes the first major commercial real estate services company to announce plans to go carbon neutral (and do it by 2010) and assist its clients with energy-efficiency programs.