OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.
Along the same lines as the recent infographic that we mentioned on green home improvement trends, eLocal recently published a new visual on water waste. Elocal created the graphic, “How Much Water is Your Home Wasting,” using feedback from its community of experts. Here’s what the professionals said:
American Express sampled 2,045 people (18+ years old) and learned that 64% of them will invest in renovation projects this year, according to a survey taken in the first week of March. These homeowners are only planning on spending about $3,400 — down from $6,200 last year — but 32% of folks with home improvement plans will look into green home improvements.
Harris Interactive surveyed 3,171 adults during the week of Valentines, February 14 – February 21, and asked them all sort of questions about energy, energy efficiency, and power sources. I found some surprising information in the results — i.e., 56% of Americans have never heard the term “smart grid.” Perhaps even more astonishing, only 11% of American have conducted a home energy evaluation or home energy audit.
Today is World Water Day and it just so happens that Jerry Yudelson, noted green building authority and author, has released a new conceptual tool to help people understand where water will come from in the future. The tool mimics the popular Pyramid of Conservation used by Minnesota Power and explains water sourcing in ten increasingly expensive and complex steps.
I find myself more introspective every day as events unfold in Japan. I lived there for an extended period of time and tried to master the language. I see the faces of thousands of people that I met in my mind. I’m on this planet to make a difference, to help people, and it hurts to see neighborhoods gone and air polluted. What can be done? Here are a few efforts that I’m seeing: