Steven Spielberg Movie on William McDonough, FAIA, the "Eco-tect?"

Bill_mcdonough_ecotectI hope so.  When I wrote about Green Sandwich Technologies, true south orientation, and Greenbridge Developments, I was talking about Bill McDonough.  I’ve also mentioned his Cradle to Cradle notion, which is about much more than sustainability, it’s about "waste = food" and what happens to stuff when no one wants to use it anymore (C2C Book).  His ideas are transforming the way companies do business and make money.  And that’s why he’s a big deal.  He’s the "Eco-tect," or the Ecological Architect, but he’s also more than that:  he’s innovating architecture, design, and business all at the same time.  This is the story that Steven Spielberg wants to make a movie about, and I think it will be extremely compelling. 

Right now, McDonough’s company is working with Google on its campus.  He’s also helping to design six cities and one village in China with stringent standards of sustainability.  If you’ve ever been to China, you know how big these cities can get, so we’re talking about sustainability and innovation on a gigantic scale.  The American public could benefit from McDonough’s reservoir of knowledge and experience, so I’m hoping that Spielberg continues with his first impulse and follows through with the film.  Via Business 2.0.   

By |January 23rd, 2007|Gadgets, News|0 Comments

Noteworthy Green News: Week in Review

Week in Review
  1. Bold U.S. Energy Goal Put Forward on Capitol Hill: 25% of Energy from Renewable Sources by 2025 – A bipartisan group of Senators and Representatives have re-introduced the 25x’25 House and Senate Concurrent Resolutions calling for a new national renewable energy goal: 25% of the nation’s energy supply from renewable sources by 2025 (see also www.25×
  2. Wal-Mart to Open First High-Efficiency Store; Supercenter Expected to Use 20% Less Energy – Wal-Mart Stores,Inc. (NYSE: WMT) announced it will open tomorrow in Kansas City, Mo., the first in a series of high-efficiency stores that will use 20% less energy than a typical Supercenter.  The new high-efficiency stores will integrate industry-leading heating, cooling, and refrigeration systems to conserve energy.
  3. Poll Says 77% of American Say U.S. Must Do More to Spur Green Technologies – The Zogby/TechNet nationwide poll of 1,043 Americans found that 77% of U.S. voters believe that our nation must do more to promote green technologies.  75% of the voting population said that their purchasing decisions in the past year have been influenced by a desire to save energy and improve the environment.
  4. Unleash Your Inner Al Gore with These 12 Eco-Tips – Being green isn’t just for tree-huggers anymore. In fact, 2007 may be a banner year for going green.  Read on. 
By |January 20th, 2007|Gadgets, News, Week in Review|0 Comments

IceCycle: Innovation in Thermal Energy Storage

Guest post contributed and co-authored by Mark Glover, CEO of Trinity Thermal Systems, and David Anderson, COO of Trinity Thermal Systems.  Mark and David are joint founders, inventors, and pioneers in green energy storage technology.

The Current Energy Situation
Storage is an integral part of every man-made system we have.  We have food in our pantries, fuel in our car gas tanks, and water in our water towers to meet our needs on demand.  Man’s greatest machine is our mass network of electricity and grid, but it does NOT have storage built in.  Which means, it is not only how much, but when we use electricity that is important.  Electrical supply and demand must perfectly balance every minute of every day; standby electric capacity must exist to instantly ramp up to the highest possible peak demand at a moments notice, with reserve capacity of ten to fifteen percent in case demand is under estimated or mechanical breakdown occurs.  If we fail to meet even a moment of this growing demand, we have blackouts or brownouts that paralyze our business economy and threaten the health of our families.


By |January 11th, 2007|LEED, News|0 Comments

Noteworthy Green News: Week in Review

Week in Review
  1. Kulongoski Proposes $30 Million for Green Energy – Oregon Governor Kulongoski’s budget proposal includes $5.2 million for the nation’s first in-water wave generation and demonstration research facility, $2 million to the state’s energy department to place solar panels on top of schools and $10 million to foster geothermal projects at Oregon universities. Another chunk of money, $3.7 million, would provide tax breaks for businesses that use and make products that consume biofuel.
  2. Help Wanted–Green; Green Development Could Be a Big Generator of Good Jobs, If America will Seize the Opportunity – There are good jobs to be had in environmentally friendly development, and construction jobs are just the beginning. Thousands of jobs are in products that go into green buildings. The job potential in renewable energy production is even more impressive…
  3. China Chokes on Coal-fired Boom: Toxic Cloud of Progress Can be Seen from Space – the Chinese plan to build no fewer than 500 new coal-fired power stations, adding to some 2,000, most of them unmodernised, that spew smoke, carbon dioxide and sulphur dioxide into the atmosphere…Cancer rates are soaring, child health is a time bomb and…an estimated 400,000 premature deaths nationwide because of pollution every year.
  4. Short-term Air Pollution Increases Risk of Heart Attack for Those with Clogged Arteries – A new Brigham Young University study (by Arden Pope) published in the world’s top heart journal shows that a one- or two-day rise in air pollution causes a significant increase in the risk of unstable angina and heart attacks in the millions of Americans who have significant coronary artery blockage.
By |January 6th, 2007|News, Week in Review|0 Comments

Eco-Advantage: Green to Gold–the Business Case

Green_to_gold_1 One of my goals for the new year is to flaunt the business case for sustainability.  When you add that to the fact that I’ve seen several blogs talk about reading 1 book/month (as a New Year’s Resolution), you get a nasty combination: my resolution + your resolution = reading Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Building Competitive Advantage.  As a caveat, however, I haven’t read the book yet, I’ve only thumbed through the pages and table of contents.  (I couldn’t get it before Christmas because that’s when you shop for other people, but now, the copies are all gone and I’m waiting).  The book was written by Dan Esty + Andrew Winston and is getting considerable attention in business circles.  The authors also have a blog called Eco-Advantage that I’ve been reading since November or so.  It’s good.  But here’s the gist, if you need a book to read, give it a shot. 

Fiona Harvey of Financial Times recommended Green to Gold in her list of books designed "to help the entrepreneur take advantage of [the green trend]."  I’ll leave it up to you to determine whether this is a trend.  Here’s what she said: "The business reader may have more luck with Green to Gold, a manual on how to turn your company into an eco-success, catching the current wave of consumer and government interest in saving the world from environmental catastrophe."  There you go, what’s your review??

By |January 3rd, 2007|book, News|1 Comment

Brad Pitt + Global Green USA Seeking Partners for New Orleans Green Community


This is fantastic news–we have a little quid pro quo that could change the future of a company forever.  Seriously.  Pitt + Global Green USA have partnered to build a sustainable community in New Orleans.  They are seeking cornerstone partners, each with category exclusivity, to help create a prototype for affordable, green housing.  Housing will be energy-efficient with environmentally conscious and weather-resistant materials.  Here’s how the deal works:

Potential Partner Company Provides:

  • $1-2 million in year one, with right of first refusal in years two-four
  • Support for green initiatives through employee education
  • Support for green initiatives through consumer awareness program, sales of iconic products, etc. 

Potential Partner Company Receives:

  • Inclusion in Global Green USA stories with media outlets such as "The Oprah Winfrey Show," People Magazine, "The Today Show," "Dateline NBC," VH1, etc. 
  • Earn consumer trust and brand loyalty through commitment to Go Global Green
  • Affiliation with celebrity spokesperson Brad Pitt

The deadline to act on this is January 31, 2007.  That’s about it as far available information, but I think this could be a great opportunity to get your company going on an explosively green track.  Will it be profitable?  Hard to say, but there looks to be substantial upside.  Via PRNewswire via ‘razzi

By |December 26th, 2006|News|3 Comments