My values and beliefs were partially created through my experience living in Japan. I like minimalist. I like clean, sharp lines. I like modern. I like small, but functional. I appreciate that a grain of rice means something, especially when times are tough. And this is why I’m excited to hear the news of Muji coming to America. Technically Mujirushi Ryohin, roughly translated as no-name quality goods, is the full name. Muji is coming to the US to influence consumers that dig the no-brand, minimalist style sans in-your-face product identifiers. I wear shirts inside out just so the brand doesn’t show sometimes, so I’m looking forward to seeing what they have to offer.
Muji has 387 outlets in 15 countries, including 34 stores in Europe. America is next on their expansion plans with a store starting in Manhattan, and the possibility of stores to follow in Boston, Chicago, and San Francisco. Muji sells all sorts of stuff, such as socks, a front-loading washer/dryer combo, cardboard speakers, aluminum business card holders, and even a line of prefab homes (starting at $115,000). Not all their products are green, but they are of the modern aesthetic. Choose wisely, I say. Also, we’ll have to wait and see, but I’ve heard rumors that their stuff isn’t cheap. Some people compare them to IKEA, but with a Japanese flavor. Let’s see how the Manhattan opening goes. See BusinessWeek + Muji (Japanese).