William McDonough* has always been a beacon and true voice of environmental leadership, despite what a recent magazine article may be trying to say. Case in point, just last week he warned of a lop-sided focus on carbon during his keynote speech at the ParkCity conference in London (organized by Cabe and Natural England). If you've ever listened to Mr. McDonough, you know his speeches are captivating — there's always a lot worth remembering — but in this most recent keynote, one particular sound bite has been making the internet rounds. He likened buildings to "killing machines:"
The Shelton Group just published results of a January 2009 telephone survey of 500 people, and the basic idea is this: Consumers are more interested in saving money than they are in saving the planet. When asked why they would consider buying energy-efficient products, 71% said they would do it to save money, 55% to save the environment, and 49% to protect the quality of life for future generations. With the economy as it is, the results aren't surprising, but in prior years, consumers actually said they were primarily interested in saving the environment.
If you're the kind of reader that still likes the tactile feel of a good book or magazine, you might as well go give a couple magazines a quick look. The March 2009 issue of Dwell focuses on the theme "Smarter, Greener, More Daring," while the April 2009 issue of Metropolitan Home looks at Green Renovations and the Greenest Little House in America. There's plenty of high-quality reading material packed into both … well worth the combined cost of $10.98, if you buy them together.