California-based SolarCity started out with solar and gradually expanded to energy efficiency services. Now, with more than 5,000 efficiency projects completed or underway, the company wants to help the typical U.S. family save some of about $1,900 that’s spent every year on home utility bills. The company just announced a plan to make energy-efficiency improvements more accessible with a new Home Energy Loan.
Green homes comprised 17%, or $17 billion, of the overall residential construction market in 2011, according to new findings in the Green Home Builders and Remodelers Study by McGraw-Hill Construction. Mc-Graw Hill predicts green homes will gain market share over the next few years to between 29-38% of the market by 2016 — a market that could equate to $87-114 billion by these forecasts.