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Get Ready for West Coast Green 2009

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For the third year in a row, we'd like to announce that Jetson Green has teamed up with West Coast Green as a media partner.  One of the reasons we're doing this is because it gives us the opportunity to pass on a 20% discount on full conference registration.  Another reason is because the speakers and exhibitors are really good and friendly.  I loved the Harbinger House last year, too, so let's see what's in store for 2009.

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What Makes a Green Home "Green?"

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This is the question: What do you consider to be the single most important factor in determining if a home is ‘green?’

According to the results of a study performed by Synovate and commissioned by FreeGreen (the semi-free house plan provider that’s designed Tiny Houses, Smart Boxes, View Boxes, and more), American homeowners collectively feel that in terms of a home’s greenness, energy efficiency and environmentally friendly materials rank higher on the list than healthy materials and location.  Here’s how homeowners answered:

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How to Unlock Energy Efficiency as a National, Low-Cost Resource

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Unless you live in a cave, you’ve probably heard about McKinsey & Company’s new report called Unlocking Energy Efficiency in the U.S. Economy.  Starting in 2008, a research team from McKinsey began working with companies, experts, agencies, and NGOs to (1) understand the net present value (NPV) positive potential of energy efficiency gains, (2) identify barriers to realizing these gains, and (3) outline practical solutions to unlock the potential energy efficiency gains.  This comprehensive report documents that effort.

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Timberlake's Mirimichi Golf Course Receives Top Ecological Designation

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So the question is: "Is it possible for a golf course to be 'green?'"

In October 2008, we discussed celebrity Justin Timberlake's green plans for Big Creek Golf Course, and last week, some of these plans came to fruition.  At the press conference on Friday, Timberlake discussed his experiment to green a golf course, and decided that it can successfully be done (see video below).  Located just north of downtown Memphis, the newly renovated, par-72 course is now called Mirimichi, which means "place of happy retreat," and features 7,400 yards of play. 

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PNC Brands Headquarters with Largest Living Wall in North America

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Update 9/22/09: Largest Green Wall in North America is Complete!

In a recent press release, PNC Financial Services Group, Inc. (NYSE: PNC) announced plans to install a 2,380 square-foot, soil-based living wall on the southerly exterior of the company's Pittsburgh headquarters building, One PNC Plaza.  The living wall, pending municipal approval and installation in September 2009, will be the largest green living wall in North America.  Produced by Green Living Technologies and designed by Mingo Design, a careful arrangement of locally-sourced plants will brand the building with PNC's logo. 

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