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Misleading with Green Product Claims

Greenwashing-terrachoice

TerraChoice recently released a new report, The Sins of Greenwashing: Home and Family Edition, and published some interesting findings.  The company found that big-box retailers stock more "green" products and products with legitimate environmental claims than smaller boutique-style stores.  TerraChoice also found that over 95% of consumer products with a "green" claim are committing at least one "sin" of greenwashing. 

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BUILDER Reveals New Concept Home

Builder-concept-home-2011

Builder magazine recently announced plans for the 2011 Concept Home, officially called the KB Home GreenHouse: An Idea Home Created with Martha Stewart.  The home has been designed for net-zero energy use, resource efficiency, and LEED Platinum certification. 

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World’s First Certified Living Buildings

Omega-center-sustainable-living

Earlier this year, we took a look at four projects racing to meet the requirements of the Living Building Challenge.  Now, the International Living Building Institute has completed third-party certification audits and announced the world’s first Living Buildings.  The Omega Center for Sustainable Living (NY) and Tyson Living Learning Center (MO) both earned full certification, while Eco-Sense (BC) earned Petal Recognition for meeting four of six petals.

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