Taking the Pulse of Green Consumers


The Shelton Group recently conducted a survey of green consumers (i.e, those that buy and consider green products) and published its findings in a report called Green Living Pulse 2010.  Aiming to provide a comprehensive analysis of green consumers, Green Living Pulse focuses on who these consumers are, what drives them, and how to identify them.


By |August 20th, 2010|News|1 Comment

Square Footage Bashing [Best Comment]


Critics gave me a hard time for discussing a 2,988 square-foot home in Florida.  One loyal commenter, bruteforcecollaborative, responded:

"Panning a project on square footage alone is asinine. you don't know the client's programming needs – maybe the house is designed for the grandparents to move in. maybe one of their children is disabled and requires dedicated space. maybe the house is also a home office, thereby foregoing additional office space in another location … size alone isn't a function of how green or ungreen something is."


By |August 11th, 2010|Editorial, News|19 Comments

New Zero Series Prefab from Studio 101


Michelle Kaufmann just announced the launch of three new prefab homes available exclusively through Studio 101 Designs and built by Blazer Industries.  These homes — Ridge0, Vista0, and Contours0 — are part of the Zero Series designed to produce as much energy as is needed over the course of a year.  As you can tell from the renderings, they're undeniably contemporary and seemingly approachable at the same time.


By |August 4th, 2010|News, Prefab|7 Comments

The (Green) Tiny House Movement

The tiny house movement experienced a surge of sorts when a recent video hit front page Yahoo! But the movement has been growing in popularity over time, especially during the rough and tumble of the last few years.  Tiny houses often include green elements or can be seen as inherently green because they’re small and require tiny amounts of water and energy.  PBS picked up on the topic and published this video embedded above.


By |August 2nd, 2010|News, video|4 Comments

Green Building Market to Surge by 2015


Over the next five years, according to a subscription report published by Environmental Leader, total United States green building market value is expected to increase from $71.1 billion to $173.5 billion.  The EL Insights report projects a compound annual growth rate of 19.5% in green building market value from 2010 through 2015. 


By |July 6th, 2010|News|1 Comment

Light Bulbs Get a New Nutrition Label


A couple weeks ago, the FTC released a final rule relating to new labels for light bulb packaging.  The labels are designed to help consumers understand the differences between traditional incandescent, compact fluorescent (CFL), and light emitting diode (LED) bulbs. They’re also supposed to help consumers save money and energy, which is, after all, the ultimate goal with new technology.


By |July 2nd, 2010|Energy Efficiency, News|4 Comments