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Lowe’s Rolls Out Sungevity Solar iQuote

This week, Lowe’s, the second largest home improvement retailer in the world, and Oakland-based Sungevity, a residential solar juggernaut, announced an agreement to work together, according to a press release. As part of the agreement, Lowe’s will take an undisclosed equity position in Sungevity, and Sungevity will offer its solar solutions to Lowe’s customers through an interactive, in-store experience.

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Green Materials to Grow to $70B by 2015

U.S. demand for green building materials — products that contribute to LEED certification — is expected to reach $70 billion by 2015, according to an updated study by The Freedonia Group.  The market is currently at $39 billion, representing a staggering increase of 13% per year during the next five years.  This increase will come from green materials taking market share from non-green materials, but the main driver for demand is a rebound from the construction doldrums of recent years.

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Study: Green Too Fringe for Mainstream

OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research.  Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done.  This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.

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