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Misleading with Green Product Claims

Greenwashing-terrachoice

TerraChoice recently released a new report, The Sins of Greenwashing: Home and Family Edition, and published some interesting findings.  The company found that big-box retailers stock more "green" products and products with legitimate environmental claims than smaller boutique-style stores.  TerraChoice also found that over 95% of consumer products with a "green" claim are committing at least one "sin" of greenwashing. 

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BUILDER Reveals New Concept Home

Builder-concept-home-2011

Builder magazine recently announced plans for the 2011 Concept Home, officially called the KB Home GreenHouse: An Idea Home Created with Martha Stewart.  The home has been designed for net-zero energy use, resource efficiency, and LEED Platinum certification. 

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World’s First Certified Living Buildings

Omega-center-sustainable-living

Earlier this year, we took a look at four projects racing to meet the requirements of the Living Building Challenge.  Now, the International Living Building Institute has completed third-party certification audits and announced the world’s first Living Buildings.  The Omega Center for Sustainable Living (NY) and Tyson Living Learning Center (MO) both earned full certification, while Eco-Sense (BC) earned Petal Recognition for meeting four of six petals.

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DIY Network Looking for New Projects

Just a heads up to homeowners, builders, and contractors. I received word from Atlas Media that they’re casting for a new show on the DIY Network called “Ultimate Home Builders.” Ultimate Home Builders will document the new home building process with a different home each episode and your project could be included in this new series.

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McDonough: Efficiency Will Not Save Us

Bill-mcdonough

William McDonough is one of the greatest minds the environmental movement has to offer.  He’s the co-author of Cradle-to-Cradle, Time’s Hero for the Planet, and a recipient of the Presidential Award for Sustainable Development.  And, perhaps more importantly, he’s extremely influential.  McDonough shares ideas with compelling clarity, and listeners can’t help but pass the message along.  I had the opportunity to listen to McDonough’s keynote at West Coast Green yesterday and took down the following quotes.

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New Free Primer on Design for Reuse

Design-for-reuse-primer

Public Architecture, the firm behind Scrap House, just published a free primer on the topic of material reuse.  The Design for Reuse Primer, funded by the USGBC, includes 15 case studies of all sorts of projects — civic, education, residential, office, retail, interpretive, religious — calculated to show that "material reuse represents one of most creative, exciting, and effective approaches to building green."

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