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New Books in the JG Sustainability Bookstore

Greenbooks The publishing world is going crazy with good eco-friendly content.  I’ve added some new titles to the Jetson Green Sustainability Bookstore, in case you’re interested in keeping up with the latest trends and research on topics relevant to Jetson Green. 

I’m particularly interested in sitting down to The World Without Us near the end of the week.

The Green Book: A Gateway to Greener Living

The Green Book I was excited to receive a copy of The Green Book in the mail from Crown Publishing the other day.  Actually, my wife took it over before me, so I had to wait for her to finish.  I’ve been interested in reading it ever since I saw that Will Ferrell had a part in there about his electric car.  I wasn’t disappointed either.  This book is excellent.  The celebrity asides really make the book shine I think.  I can just hear them talking as I’m reading it.  I’ve taken the liberty of including Owen Wilson’s commentary below–it’s a little long, but the guy just kills me.  He’s so casual and chilled out, it’s hard not to appreciate what he’s saying.  I mean, he’s absolutely dead on.  Go get a copy at the Jetson Green Sustainability Store, inside you’ll find tons of discourse on the small and big things we can do (with research references if you have more questions). 

"I started driving a Prius a few years ago, and I was surprised to find myself a little defensive about it.  ‘You know, aside from the whole environmental thing," I’d say, almost dismissively, "it’s actually a pretty cool car to drive.’  It was like I was halfway apologetic because I didn’t want to be aligned with any group, or movement.  Sort of like, ‘Hey, just because I’m driving a hybrid doesn’t mean I’m turning into Ed Begley Jr.’  But you know people say marijuana is a gateway drug?  That’s sorta what buying a Prius was for me…in terms of becoming environmentally sensitive.  Because before too long, I stopped wondering if driving it made me some kind of a preachy do-gooder and I actually started looking for other ways to ‘go green." 

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The Jetson Green Sustainability Bookstore

Sustainability Bookstore

If you know me, you know I like to read.  You name it, I read it.  Books.  Magazines.  Newspapers.  Online.  Actually, I have a theory on book reading, which goes like this:  if you don’t pay reasonable market value for it, you won’t be motivated to read it.  It’s like a gym membership.  With this in mind, I’ve put together an online shop of sustainable books, The Jetson Green Sustainability Bookstore, in case anyone is searching for good material on environmentalism.  There’s a lot out there.  Let me know if I left something out that you think merits inclusion.  Here are the categories:

++ Magazines + Prefab/Small + Architecture/Design ++
++ Non-fiction/Business + Green Lifestyle ++

This isn’t a money maker for JG, I’ve never made more than $10 /quarter from Amazon…this is more intended to be a resource library for those of us at all levels in the journey towards living and working in a greener way.  Again, let me know if I left a good book out.  Also, I’ve gotten into Eco-Libris thanks to Victoria-E.  Eco-Libris plants a tree for every book that you purchase an offset for.  I’m not going to get into the offset controversy, but suffice it to say, I like the idea and will do it from now on.

07.07.2007 – Thoughts on Live Earth, John Mayer + David de Rothschild

Live Earth Global Warming Survival Handbook Unless you’re completely oblivious to what’s happening on Earth, you know there’s a world full of concerts going on.  Live Earth.  With some things, I like to exercise a modicum of skepticism to make sure I know my feelings on the issue.  I was slow to come around to Live Earth.  I mean, I love a good concert.  I’ve seen DMB in concert multiple times.  I respect many of these artists for their tireless contribution to musicality.  But, I popped open the Live Earth Global Warming Handbook and here’s Tip #45: Take a Bath Together.  How am I supposed to take this book seriously?  What is this, some silly excuse to get it on?  Well, I kept reading.  Tip #45 talked about low-flow toilets and a future world with water shortages.  Water heating can take up to 25% of a home’s energy use.  I decided I should change my attitude and bought the book.  To take the words of one of the greatest musicians (and I mean musicality when I say that), John Mayer:

To the journalists who will lay in wait for the perfectly maligned moment of hypocrisy, you will probably find one if that’s how you want to spend your time. Just use this as a measuring stick; give Live Earth’s initiative at least as much benefit of the doubt as you’ve given to the iPhone, or a new Radiohead album…Sure, if I wanted to be cynical, I could pose the question as to what happens if the biggest concert on Earth takes place only to hear the world respond with a resounding "that’s nice, but have you seen the cat that plays piano on YouTube?" But all I feel going into Saturday afternoon is hope. And lots of it.

Point well taken.  I’m watching Live Earth highlights of what looks like Foo Fighters, Smashing Pumpkins, Ludacris, Jack Johnson, and maybe the Pussycat Dolls?  I’m also thinking this event should raise the world’s awareness of the low hanging environmental fruit.  Plastic bags, CFLs, Junk Mail, etc.  I’ve spent the last 2-3 hours reading through David de Rothschild’s Global Warming Handbook and there’s some good leads here.  Here’s some content relevant to the scope of Jetson Green,

Good Links:
++The 10 Easiest Ways to Green Your Home [MSN RE]
++Re-Thinking Energy in Homes [Live Earth Green]
++Green Construction Saves Money and Earth [MSNBC]

Thoughts on The Clean Tech Revolution (Updated)

Thecleantechrevolution So I received from HarperCollins a copy of Ron Pernick + Clint Wilder’s latest book called The Clean Tech Revolution.  I’m a big enthusiast of renewable technology because it has the potential to change the world of real estate and green living.  Preliminarily, let me say that this book is an incredible read.  Seriously.  It’s smart and approachable.  To get an idea of the breadth of the book, here are the chapter subjects:  solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, smart grid, mobile technologies, water filtration, creating your own Silicon Valley, and clean-tech marketing.  And the book is geared towards individuals, investors, corporations, and governments alike. 

The authors are Clean Edge guys and they know what they’re talking about.  The research put into each topic is unbelievably thorough.  The Clean Tech Revolution is not some chump book by someone that just recently jumped on the green bandwagon (not that there’s anything wrong with that).  The authors talk about the tipping point of green brought about by six C’s–cost, capital, competition, China, consumers, and climate.  These six things have come together to make clean tech something of a revolution that will occur over the next 20, 30, 40 years plus.  It’s pretty exciting.  In each of the chapter categories mentioned above, the authors identify several companies to watch.  For instance, the authors say we should keep an eye on the following companies in the ‘green building’ chapter:  Aspen Aerogels, Clarum Homes, Cree, The Durst Organization, Interface Engineering, Ortech, PanaHome, Rinnai, Turner Construction, Wal-Mart Stores

Update:BusinessWeek published an extensive review over the weekend saying, in part: "But what sets Pernick and Wilder’s book apart is its focus on the business benefits of going green, from money saved by building eco-friendly corporate headquarters and lowering heating and cooling bills, to money earned by startups committed to creating clean technologies. Other books, magazines, and Web sites tend to include clean-tech and green business within a spectrum of other lifestyle, political, environmental, or design topics."

I’m not going to give away too much, but I’m really impressed with this book.  Actually, I’ve got two people in mind that I want to pass a copy to, and they’re not getting mine. 

Josh Dorfman: The Lazy Environmentalist

The_lazy_environmentalist A couple months ago, I wrote about Josh Dorfman and his Modern Green Living directory, so I wanted to kick out a shout for his new book in stores now.  For some reason I thought the book was coming out in August and had it on pre-order, but it never came.  Today, I was surprised to see it on the shelf, so I bought it on the spot.  With The Lazy Environmentalist, you’re not overpaying for the hardback variety just to get good information.  It’s out in sturdy paperback.  And if you’re wondering about taking the plunge, there are two good interviews of the author at Treehugger and Green Options.  Josh is smart and extremely informed on the subject of environmentalism.  Don’t be fooled about the "lazy" moniker.  There’s nothing lazy to his approach.  The way I see it, Josh is bridging the gap between idealism and behavior, finding ways for everyone to live happier, healthier, and more plentifully.  $10.17-$14.95

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