Greenbuild 2011 marked the first international Greenbuild Conference and Expo, driving the importance of a global solution to sustainability. It was also, quietly, the 10th annual Greenbuild, where was that celebration? While the mood was upbeat, we were also alongside over 23,000 leaders of the green building industry, or as Thomas Freidman put it in his opening plenary (31:00 in), the dumb ones who keep on fighting for a green revolution!
By Peter Greene, Vice President of Marketing, InterfaceFLOR*
As we head into Greenbuild this week, looking forward to learning about the industry’s latest “green” products is at the top of everyone’s minds. But how do you sort through all the “green” claims that have proliferated? How do design professionals (and savvy consumers) know if there are hidden tradeoffs or if their decisions actually lead to a more sustainable world?
It’s no secret that Passivhaus, or Passive House, is exploding in popularity right now. This site is publishing more about Passive House every week and readers seem to be more interested in these ultra-efficient homes than ever. In fact, the volume of news references for “Passive House” and “Passivhaus” is up in recent years, according to a simple search using Google Trends.
So, what’s the secret behind the success of Passive House?