Greenbuild 2011 marked the first international Greenbuild Conference and Expo, driving the importance of a global solution to sustainability. It was also, quietly, the 10th annual Greenbuild, where was that celebration? While the mood was upbeat, we were also alongside over 23,000 leaders of the green building industry, or as Thomas Freidman put it in his opening plenary (31:00 in), the dumb ones who keep on fighting for a green revolution!
By Peter Greene, Vice President of Marketing, InterfaceFLOR*
As we head into Greenbuild this week, looking forward to learning about the industry’s latest “green” products is at the top of everyone’s minds. But how do you sort through all the “green” claims that have proliferated? How do design professionals (and savvy consumers) know if there are hidden tradeoffs or if their decisions actually lead to a more sustainable world?
It’s no secret that Passivhaus, or Passive House, is exploding in popularity right now. This site is publishing more about Passive House every week and readers seem to be more interested in these ultra-efficient homes than ever. In fact, the volume of news references for “Passive House” and “Passivhaus” is up in recent years, according to a simple search using Google Trends.
So, what’s the secret behind the success of Passive House?
Treehugger‘s Great Prefab Debate is set for today at 3:30 p.m. EDT, so bookmark this page and come back. You can watch live and submit comments. This will be an old fashioned debate for the resolution that “prefabrication is a greener way to build.” Michelle Kaufmann, Michelle Kaufmann Studio, will speak for the resolution, and Chad Ludeman, Postgreen Homes, will speak in opposition. Then there will be questions, conclusions, judges remarks, and some final wrap up for audience voting.
Update – you can catch the debate above, cast your vote on Treehugger.
OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.