Racing Against Time: A Bright Future
This article is a contribution to Honda’s “Racing Against Time” thought leadership series.*
Recently, I was approached by Honda to tackle the topic of “peak oil” in relation to the normal conversation on Jetson Green. This site is devoted to green building innovation, and you may be thinking the subject of peak oil — specifically, the idea that oil is a finite resource — is a little tangential.
But it’s not. In fact, oil is used to make all sorts of products and to power residential and commercial buildings. Honda’s invitation has given me an opportunity to brainstorm on the subject and, after some contemplation, I believe there are six ways the building, design, and construction industry can eliminate the use of oil entirely.














