OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.
Ecosistema Urbano, an agency that runs a website on the topic of “creative urban sustainability,” recently listed the top environmentally-responsible design blogs with this site included. EU also published the Prezi above saying Jetson Green is a “blogger and tweeter extraordinaire … [that] brings followers the latest strategies for building sustainable homes with natural materials and green technologies.” Here are the other four:
As with last year, green building consultant Jerry Yudelson published a top-ten list of green building trends for the next year. Yudelson explains that green building is growing in popularity across the globe — that “more people are going green each year, and there’s nothing on the horizon that will stop this trend.“ I’ve hand-picked some of Yudelson’s trends that will apply in the residential sector below:
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An excellent report by New York-based JWT Intelligence — 100 Things to Watch in 2011 — is bouncing around the internet right now. The authors seem to have a pulse on key aspects of the internet, including mobile, advertising, media, and technology trends. But I noticed at least six things to watch that relate directly to building greener homes. Here’s what JWT says to watch in 2010:
I’m always surprised by what goes popular, but I can’t necessarily blame readers for liking what they like. I like these articles, too. It’s fun to see them shared on Facebook and retweeted through Twitter, giving us an opportunity to refine the material that gets published. Below you’ll find the top 10 articles as determined by site analytics and five additional favorites. Enjoy and happy new year!