In findings presented at the NAHB’s National Green Building Conference and Expo in Nashville, McGraw-Hill Construction said more than 80% of builders and remodelers responded that energy efficiency is making homes greener now than in the last couple years, according to a SmartMarket Report called New and Remodeled Green Homes: Transforming the Residential Marketplace.
The 60-page download includes findings based on a survey of 416 residential builders, developers, and remodelers taken during the fourth quarter of 2011.
Of those that responded, about 60% believe efforts to improve indoor air quality have made homes greener than two years ago. Also, about half of them — and especially the remodelers — consider durable materials to be one of the most important features of their homes.
So what’s driving the growth in new and remodeled green homes?
First, there’s a perception that green homes are higher in quality. Second, homeowners are seeking green homes in order to save money and minimize energy costs. Surprisingly, initial costs are noted as an obstacle by less builders than before, signaling that perhaps homeowners are interested in investing now to save later.
Thus, green is penetrating the market at all levels, new and remodeled. The market for green homes is currently at $17 billion, and it’s expected to increase to between $87-114 billion by 2016.
Credit: McGraw-Hill Construction.