Element Prefab Designed by the Owners

Now this is an interesting story as it relates to the prefab construction in the USA.  Blu Homes just announced that the company sold and is currently manufacturing its first home personalized entirely online in 3-D by the purchaser.  Cathy and Walter Pearlman fired up the Blu | 3-D Configurator, settled on the Element Series, personalized it, and then sent their custom design to Blu for purchase.  Blu confirmed the selections, made one change to the bathroom tile, and then the sent the 3-D plans to the factory.

The Pearlmans used the Configurator, which was launched in October 2011, to sift through all sorts of options including the siding, appliances, fixtures, and finishes.  The online tool helped with customization but it also gave the purchasers a price for their customized Element, which starts at $160,000.

With the 3-D Configurator, “the customer gets a beautiful, convenient shopping experience, while Blu gets the benefit of automatically processing customer purchase requests,” said Maura McCarthy, co-founder and VP of sales and marketing.

All of the information from the purchaser seamlessly translates into the plans used to fabricate the homes.  Additionally, Blu built engineering information into the program to account for wind, snow, and seismic details, which, again, automatically end up in the construction plans.

With details like this built into each and every customization, Blu cuts out what could be a cumbersome process between the home designer and client.  And one of desired benefits of prefab construction — affordability — starts to look a lot more attainable.  To date, Blu Homes has saved more than 6,000 home designs for users.

[+] Test the Blu Homes 3-D Configurator.

Credits: Blu Homes.


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  • Luke

    $160K+ for a double-wide with washer & dryer in the living room . . . no thanks. Better turn up that TV when doing laundry.

    • http://www.jetsongreen.com Preston

      You elevate the double-wide.

  • Inspectorglenn4u

    ditto on Lukes comment

  • Anonymous

    So Blu Homes confirmed the selections, made one change and sent 3-D plans to the factory?  Which factory is this working at?  I’d love to see it work.  And what about the architectural and mechanical drawings that need to be submitted for approval?  Does the configurator automatically create these as well or does Blu Homes skip this part of the process and go right to manufacturing?

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