Kliptech Innovates with EcoTop Counters

In an economic climate that has companies hunkering down rather than innovating, sustainability leader Kliptech has spent considerable effort making their EcoTop recycled-paper countertops even more environmentally-friendly and affordable. This extremely durable surface material already received plenty of LEED points for its high recycled content — and at $35sq/ft, EcoTop was a pretty good deal.

So why mess with a good thing?

When you’re an innovator like Joel Klippert, messing with good things is just what you do.  Case in point: Paperstone, EcoTop’s main competitor in the recycled-paper composite market, was actually Klippert’s first invention!  He took his own concept to a whole new level with the creation of EcoTop, which quickly gained a strong fan base for its durability, good looks and sustainability.

Even still, Klippert and his team had a vision for EcoTop that would ramp up its eco cred even further while simultaneously bringing down the price. The solution was deceptively simple: make the slabs thinner.

Explains Roman Scott, Environmental Director and Sales Manager for Kliptech, “By transitioning to a 1/2” product from the standard 3/4”, we’ve further minimized EcoTop’s environmental footprint by using less raw materials. And, with all the economic failures around the world, we wanted to offer a product that would continue to lower the price point of sustainability.

The slimmed-down EcoTop underwent many months of testing to ensure the same level of strength and resilience in the new thickness.  You can build up the edge to appear more substantial but I’m partial to the “skinny”  look that’s so popular in Europe right now. Either way, you can’t beat the new price, which comes in under $30sq/ft.  Mission accomplished, Kliptech!

[+] More information about EcoTop by Kliptech.

Credits: Kliptech. 


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  • Staceybaum

    Thank you so much for this highly informative article. My husband and I have been looking at replacing our counter tops for quite a while now. This is just what we’ve been looking for. Welcome to Jetsin Green, it’s one of our favorite sites!

  • Amy Hunsinger

    What a great innovative company! Thanks so much for the article. I’ve been on the lookout for other materials for my home besides the same old same old. The fact that Eco-Top is environmentally friendly and amazing in the design department, makes it perfection! 

  • Atom Dari

    while i applaud the use of recycled materials, i do find it a little strange to want to use paper, since paper is by far the least environmentally damaging material to use.

    that and they can be reused over and over for packaging materials.

    but it does look nice, i’ll look more into it to see what materials they use in making it.

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