I hope you’re enjoying Earth Day and taking it all in with an open mind. For many, it’s a time to get acquainted with the planet in a new way, and that’s a good thing. I’m going to use some of the reader-submitted photos that we received for Earth Day for full articles in the next month. In the mean time, if you have a green home or news tip, I’d like to invite you to share it with us.
OgilvyEarth, a sustainability consultancy, studied the mainstream consumer and posted some fascinating research. Specifically, 82% of Americans have good green intentions, while only 16% of Americans are firmly dedicated to fulfilling those green intentions — leaving 66% in the middle, the “Middle Green,” wanting to do more but not getting it done. This deficiency between intent and action — the Green Gap — is explained with some firm solutions in a 131-page reported called Mainstream Green.
The much-anticipated Honeywell Wind Turbine from WindTronics officially launches today, one day prior to Earth Day. This is a small wind turbine that we’ve mentioned extensively – here’s a video of one spinning. The launch is supported by a global network of distributors, partners, and retailers ready to sell the unique turbine from a starting price of $5,795, plus installation.
A new company, Switch Lighting, just introduced some new lights that look promising. The San Jose-based company has what it calls “the brightest warm light LED replacement available,” according to a news release, and we’ve been able to get access to a couple photos of the 75W bulb. The Cradle to Cradle bulbs — 40W, 60W, and 75W equivalents — have a self-cooling design that maximizes brightness and requires fewer LEDs.
Some folks are up in arms over Energy Independence and Security Act (EISA) of 2007, which requires about 25% more efficient light bulbs starting in January 2012. The bi-partisan law phases out the standard Edison bulb in favor of better options like this upgraded light bulb. The Philips EcoVantage light offers an incremental improvement over the norm with 28% energy savings, a low price, and incandescent-style light.
Wisconsin-based Kohler recently unveiled Numi – the company’s most advanced toilet to date — according to a press release. Numi meets CALGreen requirements, is WaterSense certified, and has two flush alternatives with .6 and 1.28 gallons per flush. But it also does a lot more than conserve water.