Haskell Intros Eco Modern Series 9 Line

As spring approaches, folks hankering for vitamin D will find a way to get outdoors. Lounging around may require furniture and Haskell, a new design firm, wants to help with its new Series 9 collection of outdoor furnishings made in Southern California. Series 9 includes a chaise, chair, occasional table, side table, and the “sultan”– a low 8″ riser seating option for up to two adults.

The Haskell website goes live next week, while Series 9 is currently available to specialty resellers and design-oriented clientele (i.e., design firms, hotels, high-end residential, and eco-friendly projects), according to Andrew Stoneman, VP of Business Development for Haskell.

The pieces are made with type 304 EAF stainless steel with up to 85% recycled-content scrap metal (fully recyclable) and a powder-coated finish with no solvents or VOCs.

Cushions are made of a proprietary “bio-foam” with 40% vegetable oil composition and organic, halogen-free fire retardants. The fabric is an anti-microbial, stain-resistant, recyclable variety by Bella-Dura made with a by-product of the petroleum refining process.

Haskell prices the furniture with the understanding that these will be the “last you will ever own.” In other words, there’s nothing cut-rate about these pieces. The Sultan is $1,000, the chair is $1,500, and the chaise is $2,400.

Credits: Haskell (goes live mid-March 2011).

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  • http://pulse.yahoo.com/_H3WC5ZNHOOVQFCPMPACNJS2LSA r

    Wow! I will really love the idea of owning one.

  • Paulo

    Come on guys… $2,400 for a chaise!… How much does is the production cost! The profit margin is absurd. If you reduce the price to a reasonable one everybody would benefit… Don’t you think?

  • http://twitter.com/EcoHomeStore Eco Home Store

    I was interested for our store until I saw the price tag. I agree with Paulo this is ridiculous but obviously it’s not meant for the everyday consumer. We live in the real world and try to find products that appeal to average, everyday consumers.

  • chairlove

    These are awesome and I love the cushions! Paulo and Eco Home; I totally get it, they are pricey. But, remember these are from a boutique line and use all eco materials. Maybe once their line gets picked up a few places and their quantities go up, the price will fall. If you want modern and affordability, go to West Elm or CB2.

  • Nhdrmom

    Domestic production in Los Angeles CA, along with only domestically sourced materials, hand fabrication, and outstanding quality control add up. Remember this stuff is stainless steel, not your grandma’s iron or carbon steel garden chair. It is next to zero maintenance and will be around in excellent condition long after the original owners die. Thats part of the idea in be eco-sensitive is longevity. Your kids’ kids can use the stuff just as you do. I suppose they could have manufactured in, say, China, and shipped it 9000 miles overseas burning tons of diesel fuel and offered the products to “everybody” (like some retailers we know) and left just as large a carbon footprint while adding nothing to the local labor force and economy here at home.

    • Paulo

      Hi Nhdrmom, I understand that durability is a good feature in a product… But who wants to buy a $2.400 piece of furniture that will last forever?… Fashion is always changing… IMO the main features for the furniture market is design+price+”recyclabilitie”… Must like wat IKEA is doing. My 2cents.

  • http://www.garden-furniture-outlet.co.uk Garden Furniture Sets

    I also have willing to buy a pair of these chairs for relaxing in garden.

  • Nhdrmom

    I just think these guys have a place in the market. There are plenty of people who want to spend big money on nice outdoor stuff. Look what a vintage Walter Lamb chaise cost- upwards of $3000.00- and trying to find one is even tougher. Seems like this stuff reinvents classic pieces that are even better built, and done so sustainably. My guess is the line will appreciate over time. Its not for everyone, but then again they aren’t trying to be. Paulo- go to Ikea, buy your stuff cheap, and throw it away when your finished with it. Good consumerism. I’d rather save, buy stylish, and hand down my assets, including something like this outdoor furniture, to my friends or family.

    • Paulo

      Sorry but when I hear about a vintage Walter Lamb chaise cost- upwards of $3000.00 the only word that comes to my mind is not SUSTAINABILITIE… its EXTORSION Come on! an Ipad 2 costs $600 (!)

      • Charlest

        check your Ipad 2 resale value in about a year. better yet check its functionality and relevance in about 10 years. take your Ipad 2 outside and sit on it poolside, after a swim. have some people over for dinner and invite them to bring their Ipad 2’s and all recline on them around the dinner table. serve cocktails on your Ipad 2. spill something on your Ipad 2. leave your Ipad 2 out in the sun and rain for a couple years.
        a very poor analogy. suffice it to say you are not their target market. please do not bash that which you are not immediately familiar with. I dont know these haskell guys, but I do know good design and smart performance when I see it. You get what you pay for. paulo- please go pay for some plastic adirondacks from target.

        • Paulo

          Charlest, When I mentioned the Ipad 2 analogy I was just comparing the amout of work involved in a production of such a state of the art hitech product compared with a few pounds of welded steel… The main idea that I’m trying to pass (and forgive me for my few English skills) is that the profit margin in a §3,000 welded steel sticks chaise is absurd… specially for a debut product. But anyway… good luck for them with their sales. And sorry if I sound harsh.

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