Our Purpose, Aim, and Mission

In conjunction with the launch of this site’s new design (which has been an unbelievable success to date), I thought long and hard about the direction of Jetson Green.  I can’t say where this site will be in five years, but it occurred to me that the best focus was the residential context.  Thus, Jetson Green is not just a green building site any more, it’s a “design-oriented site for sustainable homes, natural materials, and green technology.

Beyond that, you may wonder, what’s really going on here?  What’s the overall purpose, aim, or mission?

Well, first and foremost, we’re trying to improve homes and lives.  We’re not just publishing information, and we’re definitely not advancing any political agenda.  We’re not after needless consumption.  Rather, we see things like beautiful design and green technology as critical avenues to abundant living — to making the world better because we’re here.

So here’s a first attempt to state what perhaps the mission of this site will be:

The mission of Jetson Green is the enhance homes, and the lives of people in them, with beautiful design, smart construction, resource conservation, energy efficiency, water efficiency, healthy air, green technology, and renewable energy.

Now, to take a step back, let me say that mission statements tend to have no meaning.  They’re a bunch of words for some companies.  But hopefully not this one.  In that vein, you may notice subtle changes here in the next few months.

Expect to see more tools and resources (e.g., find a solar pro or how tos).  Expect to meet a materials editor and a technology editor.  Expect to see more commentary from domain experts.  And expect to see us collaborating with the community and sponsors like never before.  All of this would be to facilitate the mission.

I also want to say that I appreciate your readership, participation, and perspective.  Feel free to drop me a line at preston at jetsongreen dot com, if you have a feedback or want to discuss opportunities for sponsoring this site or working together in the future.


  • http://treehugger.com Lloyd Alter

    I think this is wonderful, and a great mission statement for a great website. I just hope that you keep looking beyond the property lines, because that is where the important stuff is happening.

    • http://www.jetsongreen.com Preston

      Thanks Lloyd, much appreciated support!

  • http://benchmarkmodern.com Garth

    Preston,
    I like where you are headed! Let me know if Benchmark Modern can assist in your progress!

    • http://www.jetsongreen.com Preston

      Thanks, Garth. I’d like to ramp up some video coverage and play with that. It’d be fun to go on site if you’re doing some interiors work to build that into how-tos. Also can’t wait to see the Zevon house. Pretty much all your homes have a spot available on this site as they approach completion.

  • http://progressivetimes.wordpress.com T. Caine

    This is a great exercise Preston, and it seems like you’ve carved out a meaningful path for yourself and Jetson Green. The site serves as a great example for Intercon’s process of carving out its own direction as well. All the best.

    - Tyler

    • http://www.jetsongreen.com Preston

      Thanks, Tyler. I’m seeing a lot of good conversation over at Intercon — 120+ comments on that December reuse article, which is impressive!

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